White papers

  • Blurring the Lines of Digital Marketing and Word of Mouth Conversations
    Published by Engagement Labs on July 11, 2016

    FACT: Consumer word of mouth (WOM) conversations drive at least six trillion dollars in annual purchases in the U.S. That’s a huge amount of business generated simply from consumers chatting to one another. While one might be tempted to believe that most of today’s conversations are happening online – based on how every passer-by on […]

  • URL to IRL: How Digital Marketing Drives Conversation, Online and In Real Life
    Published by Engagement Labs on June 17, 2016

    Our media environment is changing and there’s no denying it. While most brands are separating their marketing efforts for digital and traditional media, we’re seeing a clear blurring of the lines between the digital and offline worlds. The digital world is now dramatically impacting the offline world and if you’re a brand, you need an […]

  • How to Use Influencers to Drive Word-of-Mouth Strategy
    Published by Engagement Labs on May 5, 2016

    Here’s the fact – influencers are constantly driving brand conversations. When you think of individuals with the most influence, it’s easy to think of all the celebrities with large social media followings. In reality though, they can be someone much closer to home. Influencers can be anyone such as your next door neighbor, your work colleague, […]