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Radio Drives Brand Conversations: Unveiling the Untapped Potential of Radio Conversations

Location: Webinar | Date: Wednesday, September 13, 2024 | Hosted by: RAB

Watch the Webinar  Download the Study

Shareholders Special Meeting Arrangement

Location: Virtual| Date: Monday, February 14, 2022 | Hosted by: Engagement Labs

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Social Intelligence Driving New Audiences

Location: Webinar | Date: Tuesday, April 6, 2021 | Hosted by: Engagement Labs and Dstillery

Is Word of Mouth Marketing (WOM) part of your social strategy? Watch this webinar presented by Ed Keller, CEO at Engagement Labs, and Peter Ibarra, Director of Strategic Initiatives at Dstillery, as they discuss the importance of offline WOM & how it can drive new audiences for your business.

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Activating Influential Content Audiences at Scale: Unleashing Word-of-Mouth When It Matters Most

Location: Webinar | Date: Thursday, July 23, 2020

Discover new ways to generate concentrated consumer awareness of and interest in new media content and services through advertising, social media, publicity, and events. Benefit from new Engagement Labs research on the relationship between WOM and sales, the importance of influencer marketing, and a compelling new profile of the gofobo community.

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Future Proof: How do consumer conversations affect your brand?

Location: Podcast| Date: Monday, April 20, 2020

How do you measure the conversation around your brand, and what can you do with that information? Kevin Moeller, Head of Media Insights & Analytics, PepsiCo North America and Ed Keller, CEO of Engagement Labs talks with Walker Smith, Chief Knowledge Officer, Brand & Marketing at Kantar Consulting, about the role of word-of-mouth marketing, the importance of measuring both online and offline conversation (and how you can do that) and the applications of these insights. How do you separate the signals from the noise? How can positive (and negative) conversation about your brand or product feed into your strategy? And can you put a dollar value on word of mouth, and show its impact on ROI?

Listen to the Podcast

Get The Full Conversation

Location: Webinar | Date: Wednesday, February 6, 2019

Next week’s sales are driven by this week’s conversations about your Brand. Join Kantar and Engagement Labs’ webinar and hear how to achieve greater commercial success by understanding word-of-mouth conversations happening around your brand.

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Meet The Boss: How do you make every conversation count?

Location: New York City | Date: Wednesday, March 20, 2019

Join Meet the Boss, Engagement Labs and a select group of marketing and consumer insight leaders to explore how you should develop online and offline social influence strategies. With cutting-edge predictive analytics and competitive insights to reveal the social metrics that increase marketing ROI and top line revenue.

Download the MIT Sloan Article

ARF’s Wed.Webcast: Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline

Location: Webinar | Date: Wednesday, June 27, 2018

This webcast is aimed to help you focus on the relationship between social media and real-world conversations and outcomes for brands. The ARF webcast recording is exclusively available to ARF members only, below is a link to a similar webinar that provides a deep look at the marketing analytics behind our work linking social to sales.

Watch the Webinar