Here Are Your Top 10 Late Night Shows On Social Media

Published by Engagement Labs on May 25, 2015

Last Wednesday 13.76 million viewers watched as the longest running late night show host David Letterman counted down his final Top Ten List on The Late Show. As a tribute to the legendary host we’ve created our very own Top 10 Late Night Shows on Facebook and Twitter.

Using our eValue tool we measured the social media performance of each late night show’s Twitter and Facebook channels from May 14th to May 21st, the day after Letterman’s final appearance.

So, Ladies and Gentleman, here’s tonight’s Top 10 Late Night Shows on Facebook.


  eValue™ Late Night Top Ten on Twitter (click to enlarge)


Here are tonight’s Top 10 Late Night Shows on Twitter.


  eValue™ Late Night Top Ten on Twitter (click to enlarge)


There you have it folks, your Top Ten List for Late Night Shows on social. Letterman was able to leverage his final week on the late night circuit to increase fans and saw a spike in “likes, retweets and favourites” on both Facebook and Twitter, however it still wasn’t enough to propel Letterman into his long sought after #1 spot in the late night show lineup.

 

Goodnight,

Team eValue™

 

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About eValue™:

The eValue™ score measures the effectiveness of a brand’s overall social media performance on Facebook, Twitter, YouTube and Instagram and provides a score from 0 – 100. It’s the aggregate of the three subscores including Engagement, Impact, and Responsiveness that work together to create one top-level KPI. Our subscores are calculated by using hundreds of sub metrics which are then benchmarked against a hand-picked database of 75,000 verified brand accounts on each channel.

Engagement: Measures the level of interaction generated by your content and how well your community reacts to it.

Impact: Measures how many unique users have potentially been exposed to a piece of content posted by the channel’s admin through organic, viral and paid reach.

Responsiveness: Measures the rate, speed and quality of your responses to fans.