The Worst Hashtags

Published by Engagement Labs on July 31, 2014

Once upon a time, hashtags were used as labels for filtering relevant content and conversations. Over the years, as many flocked to Twitter and Instagram, hashtags also became a marketing tool all on their own.

From social media marketing campaigns to political revolutions, hashtags now play an important role in marketing, television watching and the news, but how do you properly use a hashtag? When is a hashtag inappropriate and why are some people #still #just #doing #it #wrong?

Let’s take a look at some of the worst hashtags in social media marketing history.

1. #NotGuilty: Following the not guilty verdict in the infamous Casey Anthony case, Entenmann’s somehow thought it would be a good idea to use the trending hashtag to maximize their reach. It appears that the thought never dawned on them that the verdict of a mother accused of killing her child may not be appropriate to promote their “tasty treats”.

2. #Aurora: Online retailer Celeb Boutique also jumped on the “trending” bandwagon to promote their Aurora dress. The problem? Aurora happened to be trending due to a mass shooting in a town of the same name.

3. #McDStories: Originally intended as a hashtag for fans to share their heartwarming McDonald’s memories, the campaign quickly got fried (ha!) and McDonald’s had to pull the hashtag campaign within a few hours due to it being hijacked by disgruntled customers and sarcastic tweets.

4. #Susanalbumparty: We hope whoever thought up this hashtag got a stern talking to. If you are going to use a multiple word hashtag, please be sure to capitalize the first letter of every word. It not only makes it easier to read, it also prevents optical illusions like in Susan’s bum – we mean album – party.

Too many hashtags can also be a major problem, there is nothing worse than seeing a Tweet or Instagram post with dozens of meaningless hashtags. #It #Is #Not #Helping #Its #Just #Making #It #Harder #To #Read.

As a rule of thumb, always remember that tweets with 1-2 hashtags actually get the most traction. Tweets using 3-4 still do well but get slightly less response. Any more than that, you’re just wasting your time.

As mentioned earlier, remember to capitalize the first letter of each word in a multiple word hashtag to prevent confusion. Most importantly, DO NOT integrate trending hashtags into your tweets simply because they are trending. This can lead to serious backlash, not to mention ridiculous looking tweets.

While some brands have had their fair share of issues with hashtags, people are using them more and more on their personal pages. Let’s take a look at some of the most cringe-worthy hashtags in our daily newsfeeds that people really need to stop using, immediately:


Each of these tweets is simply bragging, no matter which way you put it. Yes, you are on an amazing vacation, yes, you are eating at an incredibly overpriced restaurant, yes, your life is wonderful. Leave the hashtag out, it just makes it all the more aggravating for the rest of us.

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About eValue™:

The eValue™ score measures the effectiveness of a brand’s overall social media performance on Facebook, Twitter, YouTube and Instagram and provides a score from 0 – 100. It’s the aggregate of the three subscores including Engagement, Impact, and Responsiveness that work together to create one top-level KPI. Our subscores are calculated by using hundreds of sub metrics which are then benchmarked against a hand-picked database of 75,000 verified brand accounts on each channel.

Engagement: Measures the level of interaction generated by your content and how well your community reacts to it.

Impact: Measures how many unique users have potentially been exposed to a piece of content posted by the channel’s admin through organic, viral and paid reach.

Responsiveness: Measures the rate, speed and quality of your responses to fans.