The Virtual Debate: The GOP Steal the Twitter Show During the Democratic Debate
While the U.S. Presidential candidates for the Democratic Party battled it out Tuesday night during the first Democratic Debate, social media was rumbling with the opinions of the Republican Party candidates, with Presidential hopefuls like Mike Huckabee and Donald Trump live-tweeting the debate. In fact on October 13th, 2015, Donald Trump gained the most followers out of all Presidential candidates – Republican and Democrat.
Having previously ranked the U.S. Republican Presidential candidates’ social media performance following their televised debates, Engagement Labs investigated to see how the Presidential hopefuls who sat this debate out performed on social media during the event. The GOP might have been off the camera, but online we saw fluctuations in their eValue scores, significant follower growth for some and higher active user bases across the board.
Selecting the four most active tweeters of the GOP party during the day of the Democratic Debate, here is how the GOP candidates fared on Twitter:
Even with the focus on the Democratic party, the Republican party managed to insert themselves into the online conversation during the opposition’s first televised debate. With more debates on the way, it’ll be interesting to monitor the opposing party’s candidates during each debate to see who’s really leading on social media.
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The eValue™ score measures the effectiveness of a brand’s overall social media performance on Facebook, Twitter, YouTube and Instagram and provides a score from 0 – 100. It’s the aggregate of the three subscores including Engagement, Impact, and Responsiveness that work together to create one top-level KPI. Our subscores are calculated by using hundreds of submetrics which are then benchmarked against a hand-picked database of 100,000 verified brand accounts on each channel.
Engagement: Measures the level of interaction generated by your content and how well your community reacts to it.
Impact: Measures how many unique users have potentially been exposed to a piece of content posted by the channel’s admin through organic, viral and paid reach.
Responsiveness: Measures the rate, speed and quality of your responses to fans.