The Online Elections: Which Canadian Prime Minister Candidate is Leading the Social Media Polls One Week Before the Election?
Next Monday, we will see Canadians all around the nation heading to the polls to make their voices heard in this year’s federal election. With election day less than a week away and advanced voting polls already closed, Engagement Labs continued to track the progress of the candidates’ social media performances.
Last week we showed you how the candidates were faring online the month after their first televised debate. With election date inching closer and closer, audiences are becoming more invested in each candidate’s platform as they make an informed decision on who will represent our country for the next four years. As a result we have seen the active user base across both Facebook and Twitter increase and the candidates are making the most of their invested audiences.
On Facebook, all candidates have increased their eValue scores, with Justin Trudeau and Stephen Harper significantly increasing their response strategy. As well, on Twitter we see the majority of the candidates increasing their eValue scores, through increased responses to their audience
While we didn’t see much change in the Facebook rankings, we did see some shifts on Twitter with the Green Party’s Elizabeth May moving up in the rankings. Take a look at how the candidates are performing on social media in this crucial time:
The Facebook Polls are Still in Justin Trudeau’s Favour
Elizabeth May Rises in the Twitter Polls
The clock is ticking and the results of the election are right around the corner. Check in next week when the new Prime Minister of Canada is announced and we see how the candidates performed on social media during the last week of the election.
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The eValue™ score measures the effectiveness of a brand’s overall social media performance on Facebook, Twitter, YouTube and Instagram and provides a score from 0 – 100. It’s the aggregate of the three subscores including Engagement, Impact, and Responsiveness that work together to create one top-level KPI. Our subscores are calculated by using hundreds of submetrics which are then benchmarked against a hand-picked database of 100,000 verified brand accounts on each channel.
Engagement: Measures the level of interaction generated by your content and how well your community reacts to it.
Impact: Measures how many unique users have potentially been exposed to a piece of content posted by the channel’s admin through organic, viral and paid reach.
Responsiveness: Measures the rate, speed and quality of your responses to fans.