The History of Social Analytics

Published by Engagement Labs on August 4, 2014

With the release of www.evalueanalytics.com, what better way to celebrate the progress that Social Analytics has made, than with this awesome infographic!

Enjoy and if you like it please share the link with your friends! For more information on our metrics, or to showcase your own social performance, click here.

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About eValue™:

The eValue™ score measures the effectiveness of a brand’s overall social media performance on Facebook, Twitter, YouTube and Instagram and provides a score from 0 – 100. It’s the aggregate of the three subscores including Engagement, Impact, and Responsiveness that work together to create one top-level KPI. Our subscores are calculated by using hundreds of sub metrics which are then benchmarked against a hand-picked database of 75,000 verified brand accounts on each channel.

Engagement: Measures the level of interaction generated by your content and how well your community reacts to it.

Impact: Measures how many unique users have potentially been exposed to a piece of content posted by the channel’s admin through organic, viral and paid reach.

Responsiveness: Measures the rate, speed and quality of your responses to fans.