Tag: Youtube

Women’s Wear Daily’s Back-to-School Lesson on the TotalSocial™ Apparel Rankings
August 29, 2016

Back-to-school means student shopping sprees for impressive first day of school outfits. In honor of the ‘dress to impress’ season upon us, here at Engagement Labs we released our TotalSocialTM rankings of the most social retail apparel brands based on online and offline conversation.   The rankings had many in the retail industry buzzing, but […]



How Data Helped Us Understand the Complex Millennial Mindset
August 23, 2016

We love data. It’s pretty much always at the center of everything we do here at Engagement Labs. So when we were approached by Spacefy to help them launch their SpaceRep program, we had to turn to our always reliable bud – data! Sidenote: Since context is important, if you have no idea what a […]



So You Think That You’re Social? Meet the Most TotalSocial™ Brands in the U.S.
August 15, 2016

It’s new. It’s groundbreaking. It’s here. Our innovative TotalSocial™ measurement tool recently launched and it’s set to change the marketing game! In honor of our launch, we put our own tool to the test by measuring the 500+ U.S. brands in our system across 17 different industry categories to show you the power of TotalSocial and […]



Blurring the Lines of Digital Marketing and Word of Mouth Conversations
July 11, 2016

FACT: Consumer word of mouth (WOM) conversations drive at least six trillion dollars in annual purchases in the U.S. That’s a huge amount of business generated simply from consumers chatting to one another. While one might be tempted to believe that most of today’s conversations are happening online – based on how every passer-by on […]



Social Sharing in B2B: What Did We Learn From the Webinar?
March 9, 2016

Did you tune in? On February 23rd, 2016, Keller Fay Group, an Engagement Labs Company, partnered with Cognito Insights to bring you the first part of their webinar series titled “Social Sharing in B2B: Understanding the Cycle of Influence”. Peeling back the layers surrounding the complex topic of social sharing, we identified for B2Bs in […]



The Social Touchdown: The Winning Advertisers of Super Bowl 50
February 10, 2016

It’s the television event of the year – the Super Bowl. The Big Game draws in millions of eyes from all around the world and never fails to be a bonanza for any spectator. You would think audiences tune in for the good ol’ game of football, however, as the years have progressed, the Super […]



2016 Predictions: What’s In Store for Social Media in the New Year?
December 23, 2015

We think it’s safe to say that 2015 was a big year for social media. The year brought us some of the biggest changes yet with the inclusion of buy buttons on social channels, the increase in paid social media and the launch and exponential growth of newer platforms such as Periscope, MeerKat and Snapchat. […]



The Changing Face of Television: How TV Shows Are Moving Into the Social Media Age
December 4, 2015

Technology has shifted the way we watch and discuss TV. PVRs and online streaming services have decreased the need for audiences to tune into live programming, which provides a problem for networks and advertisers looking to get the attention of audiences. However, the shift of communication towards social media platforms has evolved the way audiences […]



Targeting the Inner Child: How Toy Brands Are Marketing to Adults

Gifts, gifts, gifts! This is on everyone’s minds these days with the holiday season upon us. For children, toys are an easy option, but they can also be a surprisingly excellent gift for adults. With toys made for both children and adults stocking the shelves, it’s a hassle to figure out which toy is best […]



The YouTube Vlogger: Social Media’s Latest Career Choice
November 26, 2015

Vloggers – you may have heard of them. They’re one of the latest career options that have emerged from the social media revolution. Posting YouTube videos on hot topics, these individuals have not only launched incredible careers, but are raking in millions. Just take a look at Forbes Magazine’s list of highest-paid YouTube stars to […]