Tag: WOM

Women’s Wear Daily’s Back-to-School Lesson on the TotalSocial™ Apparel Rankings
August 29, 2016

Back-to-school means student shopping sprees for impressive first day of school outfits. In honor of the ‘dress to impress’ season upon us, here at Engagement Labs we released our TotalSocialTM rankings of the most social retail apparel brands based on online and offline conversation.   The rankings had many in the retail industry buzzing, but […]



So You Think That You’re Social? Meet the Most TotalSocial™ Brands in the U.S.
August 15, 2016

It’s new. It’s groundbreaking. It’s here. Our innovative TotalSocial™ measurement tool recently launched and it’s set to change the marketing game! In honor of our launch, we put our own tool to the test by measuring the 500+ U.S. brands in our system across 17 different industry categories to show you the power of TotalSocial and […]



Blurring the Lines of Digital Marketing and Word of Mouth Conversations
July 11, 2016

FACT: Consumer word of mouth (WOM) conversations drive at least six trillion dollars in annual purchases in the U.S. That’s a huge amount of business generated simply from consumers chatting to one another. While one might be tempted to believe that most of today’s conversations are happening online – based on how every passer-by on […]



How to Use Influencers to Drive Word-of-Mouth Strategy
May 5, 2016

Here’s the fact – influencers are constantly driving brand conversations. When you think of individuals with the most influence, it’s easy to think of all the celebrities with large social media followings. In reality though, they can be someone much closer to home. Influencers can be anyone such as your next door neighbor, your work colleague, […]



The Automobile & Millennials: How Teenagers are Shifting Gears on Daily Conversations About Cars
February 1, 2016

The age of 16 has always been considered a huge milestone – a rite of passage, one might say. You nervously step into the DMV, shade in those multiple choice bubbles and keep your fingers crossed. If you knew your stuff, you’d be getting behind the wheel of a car for the first time, inching […]