Tag: US

The Automobile & Millennials: How Teenagers are Shifting Gears on Daily Conversations About Cars
February 1, 2016

The age of 16 has always been considered a huge milestone – a rite of passage, one might say. You nervously step into the DMV, shade in those multiple choice bubbles and keep your fingers crossed. If you knew your stuff, you’d be getting behind the wheel of a car for the first time, inching […]



The Social Year-End Countdown: Social Media’s Favorite Brands of 2015
December 17, 2015

It’s hard to believe 2015 is coming to close when it feels like just yesterday we were ringing in the new year. With 2016 around the corner, everyone’s releasing their “Best of 2015” lists analyzing the best of the best of various hot topics from the year. Forbes recently released their list of America’s 10 […]



Targeting the Inner Child: How Toy Brands Are Marketing to Adults
December 4, 2015

Gifts, gifts, gifts! This is on everyone’s minds these days with the holiday season upon us. For children, toys are an easy option, but they can also be a surprisingly excellent gift for adults. With toys made for both children and adults stocking the shelves, it’s a hassle to figure out which toy is best […]



Canada Vs. The U.S.: Who Serves Up the Beer with the Best Social Media Presence?
November 24, 2015

It’s the age-old question. Which nation does beer better – Canada or the U.S.? Engagement Labs recently ranked the top beer brands in Canada and the U.S. for social media performance. While we may not be able to settle this feud with a definitive answer to which country does beer better, we can show you what […]



The Human Touch: A Lesson From Banks on How to Make Your Brand More Personable
November 12, 2015

Feeling like a number is the worst. One of the most frustrating customer experiences is receiving the same generic support that was provided to customer one through one thousand. No one wants to feel as though their business isn’t truly valued, yet somehow many leave brand interactions feeling this way. So, as a brand, how […]



US Media Channels
U.S. TV Networks – Who’s TV’s Top Network Bunch?
June 3, 2015

This week, we looked at US TV broadcast networks in the following categories, over-the-air channels, news channels, cable channels and premium movie channels and ranked the overall top 50 networks based on their eValue™ scores on Facebook and Twitter.



The secret for top performing banks on social media? Be human.
April 24, 2015

The aftermath of the 2008 financial crisis created a negative perception of big banks and how they were viewed by their consumers. Seeing them as large, monolithic establishments, with reckless behaviours, customer distrust was at an all time high. We used our eValue™ tool to look at the top scoring banks from each country and […]