Tag: US

Women’s Wear Daily’s Back-to-School Lesson on the TotalSocial™ Apparel Rankings
August 29, 2016

Back-to-school means student shopping sprees for impressive first day of school outfits. In honor of the ‘dress to impress’ season upon us, here at Engagement Labs we released our TotalSocialTM rankings of the most social retail apparel brands based on online and offline conversation.   The rankings had many in the retail industry buzzing, but […]



Blurring the Lines of Digital Marketing and Word of Mouth Conversations
July 11, 2016

FACT: Consumer word of mouth (WOM) conversations drive at least six trillion dollars in annual purchases in the U.S. That’s a huge amount of business generated simply from consumers chatting to one another. While one might be tempted to believe that most of today’s conversations are happening online – based on how every passer-by on […]



The Big 10: Social Media’s Top BBQ Grills & Condiments
May 30, 2016

Welcome to Engagement Labs’ Big 10 blog series where we rank the top ten brands in various industries based on social media performance! We’re excited for the start of summer and for Mother Nature to send beach weather our way. In honor of the warmer temperatures, we’ve dedicated our first Big 10 post to the […]



#FlashbackFriday: TIDAL’s Social Media Sips Some #Lemonade
April 29, 2016

Welcome to Engagement Labs’ #ThrowbackThursday and #FlashbackFriday blog series where we will look back at industry movers and shakers. Using our eValue Analytics tool we will show how different brands have leveraged social media, successfully or unsuccessfully, to create engagement among fans. For our first post, we look at the phenomenon that is Beyoncé’s #Lemonade… […]



Game of Thrones: The Ruler of the Social Media Iron Throne
April 25, 2016

Months have passed. Winter has come and gone. But this past Sunday, April 24th, Game of Throne finally aired its Season 6 premiere. Is Jon Snow alive? Is Arya really blind? Did Khaleesi reunite with Tyrion to work their way towards Westeros? These are all questions for the showrunners, but here at Engagement Labs, we’re […]



The 2016 Social Media Graduating Class for Higher Education
April 14, 2016

Every class has its over-achievers. We’ve either been them or were tempted to throw something at them when they raised their hands in class. But here at Engagement Labs we celebrate the overachievers – particularly the social media overachievers. Recently ranking the top U.S. and Canadian colleges and universities based on their social media performance, […]



Media Madness 2016: The eValue Social Media Bracket
March 15, 2016

eValue Bracket Ranking – How does Media Madness work? Follow our live tournament updates: Sweet 16 – Elite 8 – Final Four – Championship Welcome to the second annual eValue Media Madness bracket – the tournament where the top 16 NCAA sponsors fight for the social media championship title based on their eValue performance! Meet the Competitors Based […]



How to Excel at User-Generated Content: Lessons from the Automotive Industry
March 10, 2016

Vroom, vroom! Engagement Labs recently ranked the top U.S. automotive brands based on their social media performance and saw one trend frequently emerge amongst the most popular online automotive brands – they sure like user-generated content. Populating their social channels with content straight from their followers, these very popular brands are in turn generating great […]



The Social Media Awards Season: Which Awards Show Won Online?
March 3, 2016

Glitz, glamor and glory can only mean one thing – awards season. Starting with the Golden Globes in January all the way to the Oscars this past week, March marks the end of the flashy season and it’s finally time to hang up our red carpet looks. Three major awards shows were broadcasted over the […]



The Social Touchdown: The Winning Advertisers of Super Bowl 50
February 10, 2016

It’s the television event of the year – the Super Bowl. The Big Game draws in millions of eyes from all around the world and never fails to be a bonanza for any spectator. You would think audiences tune in for the good ol’ game of football, however, as the years have progressed, the Super […]