Tag: Twitter

Brand Battle: Nissan vs. Toyota
February 3, 2015

Based on this year’s ads, some people have begun to refer to Super Bowl as “Fathers Day Part 2”. With popular sentiment being that brands have never given fathers their due when it comes to their portrayal in ads, many brands took a different direction this year. Two major auto brands, Toyota and Nissan, went […]



Brand Battle: Skittles vs Snickers
January 30, 2015

Skittles and Snickers both like to play with weird humour in their social posts (witness this actual tweet from @Skittles: “On days like this I just want to sit in a Skittles bath and have a mug of Skittles”. Now their quirkiness has extended to their Super Bowl spots, in which they’ve casted unlikely mascots. […]



Hot or Not: Zooey Deschanel vs. Blake Lively
January 20, 2015

What do Zooey and Blake have in common, besides weird names, starring roles on TV shows with “girl” in the title, and babies on the way in 2015? Terrible evalue scores! They may be Hollywood it girls, but when it comes to tweeting, neither of them seems to get it. Blake has an account she […]



Brand Battle: Vega vs Paleo Everyday
January 15, 2015

What happens when you pit two foodie buzzwords against each other? Say, I don’t know, “paleo” and “vegan,” two of the most-searched food terms of 2014. Vega is a Vancouver company that touts the benefits of “clean, plant-based nutrition”, while @paleoeveryday is the account of Sarah Fragoso, the author of five books, including Paleo Pals, […]



Facebook is launching its own Youtube-like playlists

For the past year, Facebook’s video growth has surged. In December 2013, it launched the autoplay video functionality within the newsfeed. In September 2014, it added a play count to video views like Google’s YouTube. Now, Facebook is introducing its own version of video channels and playlists on pages. The platform will now allow Pages […]



Poppin’ bottles: Ranking champagne brands on Twitter
December 31, 2014

Whether you’re celebrating New Year’s Eve at the club or on the couch, chances are a bottle of champagne will be chilling nearby. And it’s possible the brand’s presence on social media was a key factor in your selection process (or maybe you just liked the look of the bottle’s label). We plugged some of […]



5 social media predictions for 2015
December 5, 2014

he year is about to end and it’s time to announce our top 5 social media trends for 2015. Generating engagement will remain important, but analytics will become a main issue for brands. In addition, we will see the growth of social ads, the explosion of mobile and video and the likely end of Google+. […]