November 24, 2015
It’s the age-old question. Which nation does beer better – Canada or the U.S.? Engagement Labs recently ranked the top beer brands in Canada and the U.S. for social media performance. While we may not be able to settle this feud with a definitive answer to which country does beer better, we can show you what […]
November 12, 2015
Feeling like a number is the worst. One of the most frustrating customer experiences is receiving the same generic support that was provided to customer one through one thousand. No one wants to feel as though their business isn’t truly valued, yet somehow many leave brand interactions feeling this way. So, as a brand, how […]
November 3, 2015
A lot has been said about the millennial generation over the years. They’ve been described as everything from tech-savvy, to narcissistic, to ‘always on’. One of the defining features of Generation Y that rings very true is their need for authenticity in advertising when it comes to their favorite brands. Millennials can sniff out when […]
June 10, 2015
Online job boards are a popular place for job seekers to find work or discover new employment. Providing more than just a place to post job lists or see who’s hiring, many online job destinations are leveraging content disseminated through social media to connect with followers and engage in two-way conversations.
June 3, 2015
This week, we looked at US TV broadcast networks in the following categories, over-the-air channels, news channels, cable channels and premium movie channels and ranked the overall top 50 networks based on their eValue™ scores on Facebook and Twitter.
May 20, 2015
To help you choose your Memorial Day beer of choice here your long weekend 6-pack based on our recent press release on the top ranked beer brands on Twitter in the U.S.
May 8, 2015
When it comes to news on social media it’s about reach not responsiveness What was once a growing trend has now become a mandatory strategy for brands to disseminate information to their target audiences. Social media provides a way for companies to engage with their audiences and with more people obtaining their daily news online, […]
February 18, 2015
The 87th Academy Awards is this Sunday, and winners predictions are going ahead. With nine nominations between them, including the Oscar for Best Film, Birdman and The Grand Budapest Hotel are both distributed by Fox Searchlight. The Imitation Game collects eight nominations, giving the Weinstein Company hope not to leave empty-handed. Both Fox Searchlight and […]
February 9, 2015
The music industry’s biggest night is also one of TV’s biggest social media events of the year. It’s truly become a dual screen experience. Last year, Evan Greene, Chief Marketing Officer for The Recording Academy said “Social engagement at the GRAMMY’s continues to explode year over year as fans seek ever deeper ways to connect […]
February 4, 2015
The Super Bowl isn’t just the most watched sporting event in America; it’s a prime opportunity for brands to grab you by the American Footballs and flaunt their latest ads. This year, advertisers broke a record by paying an average of $4.5 million USD per 30-second TV spot. Coupled with the 184 million viewers that […]