Tag: TV

Game of Thrones: The Ruler of the Social Media Iron Throne
April 25, 2016

Months have passed. Winter has come and gone. But this past Sunday, April 24th, Game of Throne finally aired its Season 6 premiere. Is Jon Snow alive? Is Arya really blind? Did Khaleesi reunite with Tyrion to work their way towards Westeros? These are all questions for the showrunners, but here at Engagement Labs, we’re […]



The Social Media Awards Season: Which Awards Show Won Online?
March 3, 2016

Glitz, glamor and glory can only mean one thing – awards season. Starting with the Golden Globes in January all the way to the Oscars this past week, March marks the end of the flashy season and it’s finally time to hang up our red carpet looks. Three major awards shows were broadcasted over the […]



The Social Touchdown: The Winning Advertisers of Super Bowl 50
February 10, 2016

It’s the television event of the year – the Super Bowl. The Big Game draws in millions of eyes from all around the world and never fails to be a bonanza for any spectator. You would think audiences tune in for the good ol’ game of football, however, as the years have progressed, the Super […]



The Changing Face of Television: How TV Shows Are Moving Into the Social Media Age
December 4, 2015

Technology has shifted the way we watch and discuss TV. PVRs and online streaming services have decreased the need for audiences to tune into live programming, which provides a problem for networks and advertisers looking to get the attention of audiences. However, the shift of communication towards social media platforms has evolved the way audiences […]



Here Are Your Top 10 Late Night Shows On Social Media
May 25, 2015

Last Wednesday 13.76 million viewers watched as the longest running late night show host David Letterman counted down his final Top Ten List on The Late Show. As a tribute to the legendary host we’ve created our very own Top 10 Late Night Shows on Facebook and Twitter. Using our eValue™ tool we measured the social media […]