Tag: Superbowl

Brand Spotlight: Always
February 5, 2015

The Always brand has become aligned with their provocative #LikeAGirl campaign, featuring an ad that flips the concept of using “like a girl” as an insult on its head. The spot, which has been called groundbreaking and features girls and boys of different ages acting out what it means to throw/run/fight “like a girl,” aired […]



The 2nd Annual Vince Lombardi Social Media Marketing Awards
February 4, 2015

The Super Bowl isn’t just the most watched sporting event in America; it’s a prime opportunity for brands to grab you by the American Footballs and flaunt their latest ads. This year, advertisers broke a record by paying an average of $4.5 million USD per 30-second TV spot. Coupled with the 184 million viewers that […]



Brand Battle: Skittles vs Snickers
January 30, 2015

Skittles and Snickers both like to play with weird humour in their social posts (witness this actual tweet from @Skittles: “On days like this I just want to sit in a Skittles bath and have a mug of Skittles”. Now their quirkiness has extended to their Super Bowl spots, in which they’ve casted unlikely mascots. […]



Brand Spotlight: Newcastle Brown Ale
January 26, 2015

Newcastle Brown Ale has made somewhat of a reputation out of their ability to “cut through clutter” with their advertising campaigns, most of which blatantly make fun of traditional beer advertising. This year’s Superbowl ad does not disappoint. With their new campaign, Newcastle is crowdsourcing their Superbowl advertising, asking for brands to pool their marketing […]