Tag: Social Media

Brand Battle: Vega vs Paleo Everyday
January 15, 2015

What happens when you pit two foodie buzzwords against each other? Say, I don’t know, “paleo” and “vegan,” two of the most-searched food terms of 2014. Vega is a Vancouver company that touts the benefits of “clean, plant-based nutrition”, while @paleoeveryday is the account of Sarah Fragoso, the author of five books, including Paleo Pals, […]



Facebook is launching its own Youtube-like playlists

For the past year, Facebook’s video growth has surged. In December 2013, it launched the autoplay video functionality within the newsfeed. In September 2014, it added a play count to video views like Google’s YouTube. Now, Facebook is introducing its own version of video channels and playlists on pages. The platform will now allow Pages […]



Recap: Our Most Popular Posts of 2014
December 19, 2014

As the year comes to a close, we’re tracking which posts got the most traffic. Here’s a roundup of our most popular blog content of 2014: Which hotels are making the best use of social? #NotGuilty, #Susanalbumparty, and more of the worst hashtags we’ve ever seen. It’s too cold to think about frozen desserts, but […]



Why your brand needs a social responsibility strategy in 2015
December 12, 2014

If you haven’t already, why should your brand factor corporate social responsibility into your 2015 strategy? Adweek called it all the way back in 2010: social responsibility boosts brand perception. And in case you need a more recent stat: 84% of consumers are willing to shell out more for a product or service they feel […]



5 social media predictions for 2015
December 5, 2014

he year is about to end and it’s time to announce our top 5 social media trends for 2015. Generating engagement will remain important, but analytics will become a main issue for brands. In addition, we will see the growth of social ads, the explosion of mobile and video and the likely end of Google+. […]



3 Challenges Facing “Facebook At Work”
November 21, 2014

Let’s face it, many of us already use Facebook at work, but few of us actually use Facebook to do work. That could change soon with rumours that the social media giant wants to start competing with the likes of Google, LinkedIn, and Microsoft for more of our corporate digital real estate.



How To Track Your Community Manager’s Performance
November 11, 2014

Perhaps you have an entire team of community managers working for you, or maybe just one. Either way, you know that they’re vital to your company’s success. If your community managers do their jobs right, their efforts can yield higher sales, as well as a larger and more loyal customer base. Community managers have a […]