Tag: Social Media

Canada Vs. The U.S.: Who Serves Up the Beer with the Best Social Media Presence?
November 24, 2015

It’s the age-old question. Which nation does beer better – Canada or the U.S.? Engagement Labs recently ranked the top beer brands in Canada and the U.S. for social media performance. While we may not be able to settle this feud with a definitive answer to which country does beer better, we can show you what […]



The Human Touch: A Lesson From Banks on How to Make Your Brand More Personable
November 12, 2015

Feeling like a number is the worst. One of the most frustrating customer experiences is receiving the same generic support that was provided to customer one through one thousand. No one wants to feel as though their business isn’t truly valued, yet somehow many leave brand interactions feeling this way. So, as a brand, how […]



The Foodie Generation: QSR & Beverage Industry Trends to Attract Millennials
November 3, 2015

A lot has been said about the millennial generation over the years. They’ve been described as everything from tech-savvy, to narcissistic, to ‘always on’. One of the defining features of Generation Y that rings very true is their need for authenticity in advertising when it comes to their favorite brands. Millennials can sniff out when […]



Online Job Boards
The Top U.S. Online Job Boards Big Interview
June 10, 2015

Online job boards are a popular place for job seekers to find work or discover new employment. Providing more than just a place to post job lists or see who’s hiring, many online job destinations are leveraging content disseminated through social media to connect with followers and engage in two-way conversations.



Hot off the press! eValue proves news publications excel on social
May 8, 2015

When it comes to news on social media it’s about reach not responsiveness What was once a growing trend has now become a mandatory strategy for brands to disseminate information to their target audiences. Social media provides a way for companies to engage with their audiences and with more people obtaining their daily news online, […]



The secret for top performing banks on social media? Be human.
April 24, 2015

The aftermath of the 2008 financial crisis created a negative perception of big banks and how they were viewed by their consumers. Seeing them as large, monolithic establishments, with reckless behaviours, customer distrust was at an all time high. We used our eValue™ tool to look at the top scoring banks from each country and […]



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TD’s Strategy of Vigilance Wins on Social Media
April 20, 2015

Banks have it tough on social media. Amidst the barrage of harsh criticism and pointed blame, the genuine bits of praise and sincere customer service inquiries are unfortunately few and far between. Needless to say, such choppy digital waters must to be navigated with grace and tact.



Here’s the social media metric luxury fashion brands don’t care about
February 19, 2015

The post-Valentine’s day period may signify the approach of spring for many, but for others it signifies a time when the who’s-who of the fashion industry gathers for fall/winter fashion shows. Luxury brands who show their collections in Milan, Paris, London, or NY have a discernible impact on fashion trends and eventually on the assortment […]



Brand Battle: Fox Searchlight vs. The Weinstein Company
February 18, 2015

The 87th Academy Awards is this Sunday, and winners predictions are going ahead. With nine nominations between them, including the Oscar for Best Film, Birdman and The Grand Budapest Hotel are both distributed by Fox Searchlight. The Imitation Game collects eight nominations, giving the Weinstein Company hope not to leave empty-handed. Both Fox Searchlight and […]



Brand Battle: Cadbury vs. Hershey
February 10, 2015

Cadbury and Hershey’s are two brand heavyweights when it comes to chocolate, and since chocolate is intrinsically tied to Valentine’s Day, we wanted to see how they’re faring on Facebook around this time of year. There’s also that little matter of their real-life legal battle, which involved Hershey getting a U.S. ban on importing Cadbury […]