Tag: Social Media

Social Sharing in B2B: What Did We Learn From the Webinar?
March 9, 2016

Did you tune in? On February 23rd, 2016, Keller Fay Group, an Engagement Labs Company, partnered with Cognito Insights to bring you the first part of their webinar series titled “Social Sharing in B2B: Understanding the Cycle of Influence”. Peeling back the layers surrounding the complex topic of social sharing, we identified for B2Bs in […]



The Social Media Awards Season: Which Awards Show Won Online?
March 3, 2016

Glitz, glamor and glory can only mean one thing – awards season. Starting with the Golden Globes in January all the way to the Oscars this past week, March marks the end of the flashy season and it’s finally time to hang up our red carpet looks. Three major awards shows were broadcasted over the […]



The Social Touchdown: The Winning Advertisers of Super Bowl 50
February 10, 2016

It’s the television event of the year – the Super Bowl. The Big Game draws in millions of eyes from all around the world and never fails to be a bonanza for any spectator. You would think audiences tune in for the good ol’ game of football, however, as the years have progressed, the Super […]



Breaking Social News: How Digital & Print News Outlets Make Headlines on Social Media
February 5, 2016

Where are you getting your news nowadays? The newspaper? Local news at 6 PM? What about social media? According to a recent study published by Pew Research Center, the number of Americans using Facebook and Twitter for news sources has risen significantly with 63% of users on each platform using the platform for news stories […]



The Social Media Force: Lessons From the Online Jedi Master – Star Wars
January 18, 2016

The Force was strong with this blockbuster. Earning almost 2 billion dollars internationally and counting, the latest Star Wars film is poised to be the highest-grossing film in this galaxy and beyond, even after only one month in theaters. Since the announcement of the franchise’s revival, the online world has been set ablaze in anticipation of […]



2016 Predictions: What’s In Store for Social Media in the New Year?
December 23, 2015

We think it’s safe to say that 2015 was a big year for social media. The year brought us some of the biggest changes yet with the inclusion of buy buttons on social channels, the increase in paid social media and the launch and exponential growth of newer platforms such as Periscope, MeerKat and Snapchat. […]



The Social Year-End Countdown: Social Media’s Favorite Brands of 2015
December 17, 2015

It’s hard to believe 2015 is coming to close when it feels like just yesterday we were ringing in the new year. With 2016 around the corner, everyone’s releasing their “Best of 2015” lists analyzing the best of the best of various hot topics from the year. Forbes recently released their list of America’s 10 […]



The Changing Face of Television: How TV Shows Are Moving Into the Social Media Age
December 4, 2015

Technology has shifted the way we watch and discuss TV. PVRs and online streaming services have decreased the need for audiences to tune into live programming, which provides a problem for networks and advertisers looking to get the attention of audiences. However, the shift of communication towards social media platforms has evolved the way audiences […]



Targeting the Inner Child: How Toy Brands Are Marketing to Adults

Gifts, gifts, gifts! This is on everyone’s minds these days with the holiday season upon us. For children, toys are an easy option, but they can also be a surprisingly excellent gift for adults. With toys made for both children and adults stocking the shelves, it’s a hassle to figure out which toy is best […]



The YouTube Vlogger: Social Media’s Latest Career Choice
November 26, 2015

Vloggers – you may have heard of them. They’re one of the latest career options that have emerged from the social media revolution. Posting YouTube videos on hot topics, these individuals have not only launched incredible careers, but are raking in millions. Just take a look at Forbes Magazine’s list of highest-paid YouTube stars to […]