Tag: social media marketing

Canada Vs. The U.S.: Who Serves Up the Beer with the Best Social Media Presence?
November 24, 2015

It’s the age-old question. Which nation does beer better – Canada or the U.S.? Engagement Labs recently ranked the top beer brands in Canada and the U.S. for social media performance. While we may not be able to settle this feud with a definitive answer to which country does beer better, we can show you what […]



The Human Touch: A Lesson From Banks on How to Make Your Brand More Personable
November 12, 2015

Feeling like a number is the worst. One of the most frustrating customer experiences is receiving the same generic support that was provided to customer one through one thousand. No one wants to feel as though their business isn’t truly valued, yet somehow many leave brand interactions feeling this way. So, as a brand, how […]



The Foodie Generation: QSR & Beverage Industry Trends to Attract Millennials
November 3, 2015

A lot has been said about the millennial generation over the years. They’ve been described as everything from tech-savvy, to narcissistic, to ‘always on’. One of the defining features of Generation Y that rings very true is their need for authenticity in advertising when it comes to their favorite brands. Millennials can sniff out when […]



Brand Battle: Fox Searchlight vs. The Weinstein Company
February 18, 2015

The 87th Academy Awards is this Sunday, and winners predictions are going ahead. With nine nominations between them, including the Oscar for Best Film, Birdman and The Grand Budapest Hotel are both distributed by Fox Searchlight. The Imitation Game collects eight nominations, giving the Weinstein Company hope not to leave empty-handed. Both Fox Searchlight and […]



The 2nd Annual Vince Lombardi Social Media Marketing Awards
February 4, 2015

The Super Bowl isn’t just the most watched sporting event in America; it’s a prime opportunity for brands to grab you by the American Footballs and flaunt their latest ads. This year, advertisers broke a record by paying an average of $4.5 million USD per 30-second TV spot. Coupled with the 184 million viewers that […]



Brand Battle: Nissan vs. Toyota
February 3, 2015

Based on this year’s ads, some people have begun to refer to Super Bowl as “Fathers Day Part 2”. With popular sentiment being that brands have never given fathers their due when it comes to their portrayal in ads, many brands took a different direction this year. Two major auto brands, Toyota and Nissan, went […]



3 Keys to Performing a Social Media Competitive Analysis
January 29, 2015

A well executed competitive analysis can help your marketing team’s ability to make informed decisions to better optimize social media marketing efforts and drive real business results. However, for many people, the task of actually performing one can be daunting. Here are a few pointers to help you better understand the competitive landscape on social […]



Brand Spotlight: Newcastle Brown Ale
January 26, 2015

Newcastle Brown Ale has made somewhat of a reputation out of their ability to “cut through clutter” with their advertising campaigns, most of which blatantly make fun of traditional beer advertising. This year’s Superbowl ad does not disappoint. With their new campaign, Newcastle is crowdsourcing their Superbowl advertising, asking for brands to pool their marketing […]



Brand Battle: Dunkin Donuts vs. Tim Hortons
January 22, 2015

Is Dunkin’ Donuts just the American version of Tim Hortons? Well, first of all, DD has been around longer than Timmie’s. However, both chains offer cheap coffee, and bite-sized doughnut pieces known as either “”Timbits”” or “”Munchkins.”” Another thing they have in common: social media contests. @DunkinDonuts recently wrapped up their #DDHotChoc Twitter giveaway, asking […]



Brand Spotlight: Calvin Klein
January 20, 2015

The iconic underwear brand Calvin Klein, has been making lots of noise on social media in the past couple of weeks, specifically on Twitter. The #MyCalvins marketing campaign has been an example of content marketing at its finest. The goal was to update the prestige of the underwear brand for a new generation. Hence, using […]