Tag: social analytics

Brand Battle: Skittles vs Snickers
January 30, 2015

Skittles and Snickers both like to play with weird humour in their social posts (witness this actual tweet from @Skittles: “On days like this I just want to sit in a Skittles bath and have a mug of Skittles”. Now their quirkiness has extended to their Super Bowl spots, in which they’ve casted unlikely mascots. […]



3 Keys to Performing a Social Media Competitive Analysis
January 29, 2015

A well executed competitive analysis can help your marketing team’s ability to make informed decisions to better optimize social media marketing efforts and drive real business results. However, for many people, the task of actually performing one can be daunting. Here are a few pointers to help you better understand the competitive landscape on social […]



Brand Spotlight: Newcastle Brown Ale
January 26, 2015

Newcastle Brown Ale has made somewhat of a reputation out of their ability to “cut through clutter” with their advertising campaigns, most of which blatantly make fun of traditional beer advertising. This year’s Superbowl ad does not disappoint. With their new campaign, Newcastle is crowdsourcing their Superbowl advertising, asking for brands to pool their marketing […]



Brand Battle: Dunkin Donuts vs. Tim Hortons
January 22, 2015

Is Dunkin’ Donuts just the American version of Tim Hortons? Well, first of all, DD has been around longer than Timmie’s. However, both chains offer cheap coffee, and bite-sized doughnut pieces known as either “”Timbits”” or “”Munchkins.”” Another thing they have in common: social media contests. @DunkinDonuts recently wrapped up their #DDHotChoc Twitter giveaway, asking […]



Facebook is launching its own Youtube-like playlists
January 15, 2015

For the past year, Facebook’s video growth has surged. In December 2013, it launched the autoplay video functionality within the newsfeed. In September 2014, it added a play count to video views like Google’s YouTube. Now, Facebook is introducing its own version of video channels and playlists on pages. The platform will now allow Pages […]



Recap: Our Most Popular Posts of 2014
December 19, 2014

As the year comes to a close, we’re tracking which posts got the most traffic. Here’s a roundup of our most popular blog content of 2014: Which hotels are making the best use of social? #NotGuilty, #Susanalbumparty, and more of the worst hashtags we’ve ever seen. It’s too cold to think about frozen desserts, but […]



Why your brand needs a social responsibility strategy in 2015
December 12, 2014

If you haven’t already, why should your brand factor corporate social responsibility into your 2015 strategy? Adweek called it all the way back in 2010: social responsibility boosts brand perception. And in case you need a more recent stat: 84% of consumers are willing to shell out more for a product or service they feel […]



5 social media predictions for 2015
December 5, 2014

he year is about to end and it’s time to announce our top 5 social media trends for 2015. Generating engagement will remain important, but analytics will become a main issue for brands. In addition, we will see the growth of social ads, the explosion of mobile and video and the likely end of Google+. […]



How To Track Your Community Manager’s Performance
November 11, 2014

Perhaps you have an entire team of community managers working for you, or maybe just one. Either way, you know that they’re vital to your company’s success. If your community managers do their jobs right, their efforts can yield higher sales, as well as a larger and more loyal customer base. Community managers have a […]