Tag: LinkedIn

Blurring the Lines of Digital Marketing and Word of Mouth Conversations
July 11, 2016

FACT: Consumer word of mouth (WOM) conversations drive at least six trillion dollars in annual purchases in the U.S. That’s a huge amount of business generated simply from consumers chatting to one another. While one might be tempted to believe that most of today’s conversations are happening online – based on how every passer-by on […]



Social Sharing in B2B: What Did We Learn From the Webinar?
March 9, 2016

Did you tune in? On February 23rd, 2016, Keller Fay Group, an Engagement Labs Company, partnered with Cognito Insights to bring you the first part of their webinar series titled “Social Sharing in B2B: Understanding the Cycle of Influence”. Peeling back the layers surrounding the complex topic of social sharing, we identified for B2Bs in […]



2016 Predictions: What’s In Store for Social Media in the New Year?
December 23, 2015

We think it’s safe to say that 2015 was a big year for social media. The year brought us some of the biggest changes yet with the inclusion of buy buttons on social channels, the increase in paid social media and the launch and exponential growth of newer platforms such as Periscope, MeerKat and Snapchat. […]



3 Challenges Facing “Facebook At Work”
November 21, 2014

Let’s face it, many of us already use Facebook at work, but few of us actually use Facebook to do work. That could change soon with rumours that the social media giant wants to start competing with the likes of Google, LinkedIn, and Microsoft for more of our corporate digital real estate.