Tag: Facebook

Canada Vs. The U.S.: Who Serves Up the Beer with the Best Social Media Presence?
November 24, 2015

It’s the age-old question. Which nation does beer better – Canada or the U.S.? Engagement Labs recently ranked the top beer brands in Canada and the U.S. for social media performance. While we may not be able to settle this feud with a definitive answer to which country does beer better, we can show you what […]



The Human Touch: A Lesson From Banks on How to Make Your Brand More Personable
November 12, 2015

Feeling like a number is the worst. One of the most frustrating customer experiences is receiving the same generic support that was provided to customer one through one thousand. No one wants to feel as though their business isn’t truly valued, yet somehow many leave brand interactions feeling this way. So, as a brand, how […]



The Foodie Generation: QSR & Beverage Industry Trends to Attract Millennials
November 3, 2015

A lot has been said about the millennial generation over the years. They’ve been described as everything from tech-savvy, to narcissistic, to ‘always on’. One of the defining features of Generation Y that rings very true is their need for authenticity in advertising when it comes to their favorite brands. Millennials can sniff out when […]



Online Job Boards
The Top U.S. Online Job Boards Big Interview
June 10, 2015

Online job boards are a popular place for job seekers to find work or discover new employment. Providing more than just a place to post job lists or see who’s hiring, many online job destinations are leveraging content disseminated through social media to connect with followers and engage in two-way conversations.



US Media Channels
U.S. TV Networks – Who’s TV’s Top Network Bunch?
June 3, 2015

This week, we looked at US TV broadcast networks in the following categories, over-the-air channels, news channels, cable channels and premium movie channels and ranked the overall top 50 networks based on their eValue™ scores on Facebook and Twitter.



Hot off the press! eValue proves news publications excel on social
May 8, 2015

When it comes to news on social media it’s about reach not responsiveness What was once a growing trend has now become a mandatory strategy for brands to disseminate information to their target audiences. Social media provides a way for companies to engage with their audiences and with more people obtaining their daily news online, […]



The secret for top performing banks on social media? Be human.
April 24, 2015

The aftermath of the 2008 financial crisis created a negative perception of big banks and how they were viewed by their consumers. Seeing them as large, monolithic establishments, with reckless behaviours, customer distrust was at an all time high. We used our eValue™ tool to look at the top scoring banks from each country and […]



5 social media predictions for 2015
December 5, 2014

he year is about to end and it’s time to announce our top 5 social media trends for 2015. Generating engagement will remain important, but analytics will become a main issue for brands. In addition, we will see the growth of social ads, the explosion of mobile and video and the likely end of Google+. […]



3 Challenges Facing “Facebook At Work”
November 21, 2014

Let’s face it, many of us already use Facebook at work, but few of us actually use Facebook to do work. That could change soon with rumours that the social media giant wants to start competing with the likes of Google, LinkedIn, and Microsoft for more of our corporate digital real estate.