Tag: eValue

Breaking Social News: How Digital & Print News Outlets Make Headlines on Social Media
February 5, 2016

Where are you getting your news nowadays? The newspaper? Local news at 6 PM? What about social media? According to a recent study published by Pew Research Center, the number of Americans using Facebook and Twitter for news sources has risen significantly with 63% of users on each platform using the platform for news stories […]



The Social Media Force: Lessons From the Online Jedi Master – Star Wars
January 18, 2016

The Force was strong with this blockbuster. Earning almost 2 billion dollars internationally and counting, the latest Star Wars film is poised to be the highest-grossing film in this galaxy and beyond, even after only one month in theaters. Since the announcement of the franchise’s revival, the online world has been set ablaze in anticipation of […]



2016 Predictions: What’s In Store for Social Media in the New Year?
December 23, 2015

We think it’s safe to say that 2015 was a big year for social media. The year brought us some of the biggest changes yet with the inclusion of buy buttons on social channels, the increase in paid social media and the launch and exponential growth of newer platforms such as Periscope, MeerKat and Snapchat. […]



The Social Year-End Countdown: Social Media’s Favorite Brands of 2015
December 17, 2015

It’s hard to believe 2015 is coming to close when it feels like just yesterday we were ringing in the new year. With 2016 around the corner, everyone’s releasing their “Best of 2015” lists analyzing the best of the best of various hot topics from the year. Forbes recently released their list of America’s 10 […]



Targeting the Inner Child: How Toy Brands Are Marketing to Adults
December 4, 2015

Gifts, gifts, gifts! This is on everyone’s minds these days with the holiday season upon us. For children, toys are an easy option, but they can also be a surprisingly excellent gift for adults. With toys made for both children and adults stocking the shelves, it’s a hassle to figure out which toy is best […]



Canada Vs. The U.S.: Who Serves Up the Beer with the Best Social Media Presence?
November 24, 2015

It’s the age-old question. Which nation does beer better – Canada or the U.S.? Engagement Labs recently ranked the top beer brands in Canada and the U.S. for social media performance. While we may not be able to settle this feud with a definitive answer to which country does beer better, we can show you what […]



The Foodie Generation: QSR & Beverage Industry Trends to Attract Millennials
November 3, 2015

A lot has been said about the millennial generation over the years. They’ve been described as everything from tech-savvy, to narcissistic, to ‘always on’. One of the defining features of Generation Y that rings very true is their need for authenticity in advertising when it comes to their favorite brands. Millennials can sniff out when […]



What’s Cooking? eValue Ranks Your Summer BBQ Lineup of Grills, Hot Dogs and Condiments
July 10, 2015

The July 4th weekend saw a 6.4% increase in food sales from last year, as Americans across the country fired up their BBQ’s and celebrated the holiday weekend with friends and family. As the warm summer days and nights continue BBQing will be an enjoyable American pastime.



RBC Films - sci-fi trailer screenshot 8
Data and Banks and Robots, Oh My!
June 16, 2015

Last year Royal Bank of Canada (RBC) partnered with Engagement Labs to create a series of videos that were fit for the big screen but made specifically for YouTube to attract the attention of first-time home-buyers. With about two-thirds of first-time home buyers being millennials, an audience that consumes media differently than previous generations, RBC knew they had to do something different to get their attention.



Here Are Your Top 10 Late Night Shows On Social Media
May 25, 2015

Last Wednesday 13.76 million viewers watched as the longest running late night show host David Letterman counted down his final Top Ten List on The Late Show. As a tribute to the legendary host we’ve created our very own Top 10 Late Night Shows on Facebook and Twitter. Using our eValue™ tool we measured the social media […]