Tag: Content Marketing

Brand Spotlight: Newcastle Brown Ale
January 26, 2015

Newcastle Brown Ale has made somewhat of a reputation out of their ability to “cut through clutter” with their advertising campaigns, most of which blatantly make fun of traditional beer advertising. This year’s Superbowl ad does not disappoint. With their new campaign, Newcastle is crowdsourcing their Superbowl advertising, asking for brands to pool their marketing […]

Brand Spotlight: Calvin Klein
January 20, 2015

The iconic underwear brand Calvin Klein, has been making lots of noise on social media in the past couple of weeks, specifically on Twitter. The #MyCalvins marketing campaign has been an example of content marketing at its finest. The goal was to update the prestige of the underwear brand for a new generation. Hence, using […]

Recap: Our Most Popular Posts of 2014
December 19, 2014

As the year comes to a close, we’re tracking which posts got the most traffic. Here’s a roundup of our most popular blog content of 2014: Which hotels are making the best use of social? #NotGuilty, #Susanalbumparty, and more of the worst hashtags we’ve ever seen. It’s too cold to think about frozen desserts, but […]

Why your brand needs a social responsibility strategy in 2015
December 12, 2014

If you haven’t already, why should your brand factor corporate social responsibility into your 2015 strategy? Adweek called it all the way back in 2010: social responsibility boosts brand perception. And in case you need a more recent stat: 84% of consumers are willing to shell out more for a product or service they feel […]

5 social media predictions for 2015
December 5, 2014

he year is about to end and it’s time to announce our top 5 social media trends for 2015. Generating engagement will remain important, but analytics will become a main issue for brands. In addition, we will see the growth of social ads, the explosion of mobile and video and the likely end of Google+. […]