Tag: Content Marketing

Canada Vs. The U.S.: Who Serves Up the Beer with the Best Social Media Presence?
November 24, 2015

It’s the age-old question. Which nation does beer better – Canada or the U.S.? Engagement Labs recently ranked the top beer brands in Canada and the U.S. for social media performance. While we may not be able to settle this feud with a definitive answer to which country does beer better, we can show you what […]



The Human Touch: A Lesson From Banks on How to Make Your Brand More Personable
November 12, 2015

Feeling like a number is the worst. One of the most frustrating customer experiences is receiving the same generic support that was provided to customer one through one thousand. No one wants to feel as though their business isn’t truly valued, yet somehow many leave brand interactions feeling this way. So, as a brand, how […]



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TD’s Strategy of Vigilance Wins on Social Media
April 20, 2015

Banks have it tough on social media. Amidst the barrage of harsh criticism and pointed blame, the genuine bits of praise and sincere customer service inquiries are unfortunately few and far between. Needless to say, such choppy digital waters must to be navigated with grace and tact.



Here’s the social media metric luxury fashion brands don’t care about
February 19, 2015

The post-Valentine’s day period may signify the approach of spring for many, but for others it signifies a time when the who’s-who of the fashion industry gathers for fall/winter fashion shows. Luxury brands who show their collections in Milan, Paris, London, or NY have a discernible impact on fashion trends and eventually on the assortment […]



Brand Battle: Fox Searchlight vs. The Weinstein Company
February 18, 2015

The 87th Academy Awards is this Sunday, and winners predictions are going ahead. With nine nominations between them, including the Oscar for Best Film, Birdman and The Grand Budapest Hotel are both distributed by Fox Searchlight. The Imitation Game collects eight nominations, giving the Weinstein Company hope not to leave empty-handed. Both Fox Searchlight and […]



Brand Spotlight: Always
February 5, 2015

The Always brand has become aligned with their provocative #LikeAGirl campaign, featuring an ad that flips the concept of using “like a girl” as an insult on its head. The spot, which has been called groundbreaking and features girls and boys of different ages acting out what it means to throw/run/fight “like a girl,” aired […]



The 2nd Annual Vince Lombardi Social Media Marketing Awards
February 4, 2015

The Super Bowl isn’t just the most watched sporting event in America; it’s a prime opportunity for brands to grab you by the American Footballs and flaunt their latest ads. This year, advertisers broke a record by paying an average of $4.5 million USD per 30-second TV spot. Coupled with the 184 million viewers that […]



Brand Battle: Nissan vs. Toyota
February 3, 2015

Based on this year’s ads, some people have begun to refer to Super Bowl as “Fathers Day Part 2”. With popular sentiment being that brands have never given fathers their due when it comes to their portrayal in ads, many brands took a different direction this year. Two major auto brands, Toyota and Nissan, went […]



Brand Battle: Skittles vs Snickers
January 30, 2015

Skittles and Snickers both like to play with weird humour in their social posts (witness this actual tweet from @Skittles: “On days like this I just want to sit in a Skittles bath and have a mug of Skittles”. Now their quirkiness has extended to their Super Bowl spots, in which they’ve casted unlikely mascots. […]



3 Keys to Performing a Social Media Competitive Analysis
January 29, 2015

A well executed competitive analysis can help your marketing team’s ability to make informed decisions to better optimize social media marketing efforts and drive real business results. However, for many people, the task of actually performing one can be daunting. Here are a few pointers to help you better understand the competitive landscape on social […]