Tag: Charity

Brand Battle: Dunkin Donuts vs. Tim Hortons
January 22, 2015

Is Dunkin’ Donuts just the American version of Tim Hortons? Well, first of all, DD has been around longer than Timmie’s. However, both chains offer cheap coffee, and bite-sized doughnut pieces known as either “”Timbits”” or “”Munchkins.”” Another thing they have in common: social media contests. @DunkinDonuts recently wrapped up their #DDHotChoc Twitter giveaway, asking […]



Why your brand needs a social responsibility strategy in 2015
December 12, 2014

If you haven’t already, why should your brand factor corporate social responsibility into your 2015 strategy? Adweek called it all the way back in 2010: social responsibility boosts brand perception. And in case you need a more recent stat: 84% of consumers are willing to shell out more for a product or service they feel […]