Tag: analytics

The YouTube Vlogger: Social Media’s Latest Career Choice
November 26, 2015

Vloggers – you may have heard of them. They’re one of the latest career options that have emerged from the social media revolution. Posting YouTube videos on hot topics, these individuals have not only launched incredible careers, but are raking in millions. Just take a look at Forbes Magazine’s list of highest-paid YouTube stars to […]



Canada Vs. The U.S.: Who Serves Up the Beer with the Best Social Media Presence?
November 24, 2015

It’s the age-old question. Which nation does beer better – Canada or the U.S.? Engagement Labs recently ranked the top beer brands in Canada and the U.S. for social media performance. While we may not be able to settle this feud with a definitive answer to which country does beer better, we can show you what […]



The Human Touch: A Lesson From Banks on How to Make Your Brand More Personable
November 12, 2015

Feeling like a number is the worst. One of the most frustrating customer experiences is receiving the same generic support that was provided to customer one through one thousand. No one wants to feel as though their business isn’t truly valued, yet somehow many leave brand interactions feeling this way. So, as a brand, how […]



The Foodie Generation: QSR & Beverage Industry Trends to Attract Millennials
November 3, 2015

A lot has been said about the millennial generation over the years. They’ve been described as everything from tech-savvy, to narcissistic, to ‘always on’. One of the defining features of Generation Y that rings very true is their need for authenticity in advertising when it comes to their favorite brands. Millennials can sniff out when […]



Here’s the social media metric luxury fashion brands don’t care about
February 19, 2015

The post-Valentine’s day period may signify the approach of spring for many, but for others it signifies a time when the who’s-who of the fashion industry gathers for fall/winter fashion shows. Luxury brands who show their collections in Milan, Paris, London, or NY have a discernible impact on fashion trends and eventually on the assortment […]



3 Keys to Performing a Social Media Competitive Analysis
January 29, 2015

A well executed competitive analysis can help your marketing team’s ability to make informed decisions to better optimize social media marketing efforts and drive real business results. However, for many people, the task of actually performing one can be daunting. Here are a few pointers to help you better understand the competitive landscape on social […]



5 social media predictions for 2015
December 5, 2014

he year is about to end and it’s time to announce our top 5 social media trends for 2015. Generating engagement will remain important, but analytics will become a main issue for brands. In addition, we will see the growth of social ads, the explosion of mobile and video and the likely end of Google+. […]