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360° Social Analytics: Going Beyond Social Media to Grow Brands
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Word of Mouth Remains a Juggernaut: A 15-year WOM Measurement Journey
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How Measuring Consumer Conversations Can Reveal Advertising Performance
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360° Social Analytics: Going Beyond Social Media to Grow Brands
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Proof: Social (Online and Offline) Drives Sales
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The “Conversation Commander” Brands that Excel at Offline and Online Social Influence
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Amazon’s Offline Consumer Conversation is Soaring During Pandemic, and It’s Not Alone in Retail
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Gen Z: Still Actively Talking About Brands, Offline and Online, as They Weather These Challenging Times
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Trump Narrows Word of Mouth Sentiment Gap With Biden
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4 Revealing Insights from PepsiCo on Impact of Conversations on Building Brands
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Armchair Nation: Consumer Conversation Trends Give New Meaning to “Must See TV,” as Home Entertainment Becomes a Necessity of Life
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Pandemic Era Makes “Spring Cleaning” and Household Brands Worthy of Conversation
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As Racial Justice Dominates in Social Media, Racial Justice and COVID are Equally Important Conversation Topics Offline
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NFL and NASCAR Earning Offline Applause by Reversing Racial Justice Policies, Even as Social Media Goes Negative
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Biden Enjoys a Strong Word of Mouth Advantage in Swing States, Even as It Fades Back Nationally
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Biden Expands New Lead in Conversation Sentiment
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VIDEO: Thinking Beyond the Playbook – How to Approach Brand Strategy When You’re Breaking New Ground
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