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How Measuring Consumer Conversations Can Reveal Advertising Performance
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360° Social Analytics: Going Beyond Social Media to Grow Brands
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Gillette's "The Best a Man Can Get”
Gillette’s Advertising: A Tale of Two Conversations
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OnDemand Webinar
On-Demand Webinar: Proof that Conversations Drive 19% of Sales
Proof: Social (Online and Offline) Drives Sales
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A Year Later, Dick’s Looks Smart for Ignoring the False Signal of Social Media
A Year Later, Dick’s Looks Smart for Ignoring the False Signal of Social Media
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Game of Thrones Wins Word-of-Mouth War
Game of Thrones Wins Word-of-Mouth War
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How Victoria’s Secret Lost Consumer Influencers
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Poland Spring Gets A Taste of Negativity, Online & Offline
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Iron Man on the Iron Throne
AVENGERS CONQUER WESTEROS
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Dwyane Wade - #OneLastDance
Dwyane Wade Scores Big for Budweiser, Driving Positive Social Media Conversations
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Social Media vs Real Life
Social Media vs. “Real Life”: Why Brands Should Care
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Cardi B for Pepsi Super Bowl Commercial
Social Media’s Missing Conversations in Beverages, Beauty, Groceries
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Bud Light #Corntroversy
Who’s Winning the Bud Light #Corntroversy? Depends on the Field of Play
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Four Digital Horsemen
Four Digital Horsemen: Amazon by a Length
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TurboTax’s “Robo Child” commercial
Unpopular but Impactful, Super Bowl Ads for TurboTax and Olay Drove Engagement
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Gillette's "The Best a Man Can Get”
Gillette’s Advertising: A Tale of Two Conversations
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