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Featured Resources
Blog
Word of Mouth Remains a Juggernaut: A 15-year WOM Measurement Journey
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Articles
How Measuring Consumer Conversations Can Reveal Advertising Performance
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E-Books
360° Social Analytics: Going Beyond Social Media to Grow Brands
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OnDemand Webinar
On-Demand Webinar: Proof that Conversations Drive 19% of Sales
Proof: Social (Online and Offline) Drives Sales
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Blog
Top 10 UK Brands Online: Sports, Technology, Media Dominate British Online Consumer Conversations
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Blog
Word of Mouth Remains a Juggernaut: A 15-year WOM Measurement Journey
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Blog
Q&A With Four Industry Leaders Who Helped Us Pioneer Word of Mouth Measurement: Looking Back… and Ahead
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Blog
Buzz Worthiness with eMobile Video Apps Become Essential for Brands Targeting Gen Z
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Blog
On Eve of the Holiday Shopping Season, Consumers are Buzzing About Retail
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Blog
How Does Politics Affect Your Brand and Sales? Should You Take a Stance?
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Blog
Presidential Election Word of Mouth Engagement Is High Again, and Less Negative than in 2016
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Blog
Financial Brands Struggle to Join the Conversation
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Blog
Biden’s Word of Mouth Sentiment Swings into Positive Territory for First Time
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Blog
Engagement Labs’ CEO Remarks on His Induction to Market Research Council Hall of Fame
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Blog
The New Conversation Commanders of COVID Era
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Blog
Lessons from the Leaders of Social Influence
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