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How Measuring Consumer Conversations Can Reveal Advertising Performance
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360° Social Analytics: Going Beyond Social Media to Grow Brands
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Gillette's "The Best a Man Can Get”
Gillette’s Advertising: A Tale of Two Conversations
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OnDemand Webinar
On-Demand Webinar: Proof that Conversations Drive 19% of Sales
Proof: Social (Online and Offline) Drives Sales
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Foot Locker Struggles to Get into the Right Conversation
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Social Media Fails to Predict Offline Reaction When Brands Take Stands on Gun Violence
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“Chicken War” Helps Popeyes Hog the Conversation—If Only for a Week
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Chick-fil-A in Chicken Fight with Popeyes, but Wendy’s Rules the Roost
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E-Books
360° Social Analytics: Going Beyond Social Media to Grow Brands
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Clorox the Oval Office?
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“Fat Shaming” Drives Negative Social Media for Macy’s & Forever 21
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EE, Largest UK Mobile Services Company, Also Ranked #1 in Latest TotalSocial Ranking
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TripAdvisor Earning Mixed Reviews in Consumer Conversations
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Nike Avoids Major Fireworks Over July 4th Retreat
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Upstart First Direct Makes Big Inroads in UK Financial Conversations
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Perdue Chicken Scalded in a Twitter Fight Between Nicki & Miley
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