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360° Social Analytics: Going Beyond Social Media to Grow Brands

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Featured Resources
Blog
Word of Mouth Remains a Juggernaut: A 15-year WOM Measurement Journey
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Articles
How Measuring Consumer Conversations Can Reveal Advertising Performance
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E-Books
360° Social Analytics: Going Beyond Social Media to Grow Brands
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OnDemand Webinar
On-Demand Webinar: Proof that Conversations Drive 19% of Sales
Proof: Social (Online and Offline) Drives Sales
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Blog
How Does Politics Affect Your Brand and Sales? Should You Take a Stance?
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Blog
Presidential Election Word of Mouth Engagement Is High Again, and Less Negative than in 2016
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Blog
Financial Brands Struggle to Join the Conversation
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Blog
Biden’s Word of Mouth Sentiment Swings into Positive Territory for First Time
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Blog
Engagement Labs’ CEO Remarks on His Induction to Market Research Council Hall of Fame
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Blog
The New Conversation Commanders of COVID Era
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Blog
Lessons from the Leaders of Social Influence
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Blog
The “Conversation Commander” Brands that Excel at Offline and Online Social Influence
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Blog
Amazon’s Offline Consumer Conversation is Soaring During Pandemic, and It’s Not Alone in Retail
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Blog
Gen Z: Still Actively Talking About Brands, Offline and Online, as They Weather These Challenging Times
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Blog
Trump Narrows Word of Mouth Sentiment Gap With Biden
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Blog
4 Revealing Insights from PepsiCo on Impact of Conversations on Building Brands
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