Get the Journal of Advertising Research article today "How Measuring Consumer Conversations Can Reveal Advertising Performance" DOWNLOAD

engagementlabs.com

360° Social Analytics: Going Beyond Social Media to Grow Brands

Download Now
Featured Resources
Blog
To Communicate or Not to Communicate? Changing Marcoms Landscape in a Time of Coronavirus
read more
Articles
How Measuring Consumer Conversations Can Reveal Advertising Performance
download
E-Books
360° Social Analytics: Going Beyond Social Media to Grow Brands
download
OnDemand Webinar
On-Demand Webinar: Proof that Conversations Drive 19% of Sales
Proof: Social (Online and Offline) Drives Sales
watch
Blog
Gen Z: Still Actively Talking About Brands, Offline and Online, as They Weather These Challenging Times
read more
Blog
Trump Narrows Word of Mouth Sentiment Gap With Biden
read more
Blog
4 Revealing Insights from PepsiCo on Impact of Conversations on Building Brands
read more
Blog
Armchair Nation: Consumer Conversation Trends Give New Meaning to “Must See TV,” as Home Entertainment Becomes a Necessity of Life
read more
Blog
Pandemic Era Makes “Spring Cleaning” and Household Brands Worthy of Conversation
read more
Blog
As Racial Justice Dominates in Social Media, Racial Justice and COVID are Equally Important Conversation Topics Offline
read more
Blog
NFL and NASCAR Earning Offline Applause by Reversing Racial Justice Policies, Even as Social Media Goes Negative
read more
Blog
Biden Enjoys a Strong Word of Mouth Advantage in Swing States, Even as It Fades Back Nationally
read more
Blog
Biden Expands New Lead in Conversation Sentiment
read more
Blog
VIDEO: Thinking Beyond the Playbook – How to Approach Brand Strategy When You’re Breaking New Ground
read more
Blog
Pandemic Puts Streaming Media at Center of American Conversation
read more
Blog
Holiday Plans & Travel Industry Decisions Weigh on UK Consumers’ Minds
read more