Engagement Labs Ranks How U.S. Presidential Candidates Performed on Social Media Before and After the first Republican Debate

TORONTO, Ontario – August 7, 2015 – Technology and data company, Engagement Labs, creator of eValue Analytics™ and the eValue™ score, today released the top performing U.S. Republican presidential candidates on Facebook and Twitter pre and post the first debate which took place on August 6, 2015. Leading up to the debate, Donald Trump was ranked number one on Twitter and Dr. Ben Carson lead the pack on Facebook according to the eValue score.

Pre debate Rankings of U.S Republican Presidential Candidates

As things heated up during the televised debate, Mr. Trump managed to hold his top spot and increased his eValue score on Twitter, while Marco Rubio overtook his Republican competitor and came out number one on Facebook. These candidates were able to deliver the greatest effect leveraging Engagement, Impact, and Responsiveness scores.

Overall, there was an increase in activity on all the candidates’ social channels as a way to directly engage with American voters, resulting in increases in eValue scores. Of note, while Rubio rose to the top on Facebook, he saw a decline in eValue score on his Twitter channel.

Post-debate Rankings of U.S Republican Presidential Candidates

“The social media vote can shape the election results. Social media is an extremely effective way to engage voters whether during prime time or at off times.  Social media is always on, and candidates are using these channels to drive loyalty, share news, opinion and content, as well as to influence voter behavior. It is personalized mass media,” said Bryan Segal, CEO at Engagement Labs.

eValue™ is the global benchmark for social media scoring, leveraging more than 300 conventional social media metrics to provide a single comprehensive and benchmarked score for marketers, advertisers and broadcasters across the globe. The tool’s three key metrics are Engagement, Impact and Responsiveness, benchmarked against 100,000+ handpicked verified brands.

About Engagement Labs

Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands.

The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.

Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and New Brunswick, New Jersey. www.engagementlabs.com / www.evaluesuite.com

For media inquiries please contact:

Danielle DeVoren / Kenneth Cousins
KCSA Strategic Communications
ddevoren@kcsa.com / kcousins@kcsa.com
212-896-1272 / 212-896-1252