Trump Maintains Dominance on Twitter, Cruz Leads with Engagement on Facebook and Carson Catapults Follower Growth
Engagement Labs Ranks the Top Performing Candidates on Social Media During the Fourth Republican Debate
TORONTO, Ontario — November 11, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ score, today released rankings of the top performing U.S. Republican Presidential candidates on Facebook and Twitter, during the fourth Republican debate which took place on November 10, 2015.
Leading up to the debate, Ted Cruz and Donald Trump were the top contenders on Facebook and Twitter, respectively. According to Engagement Labs’ eValue data, Cruz and Trump maintained their social media standings, while Ben Carson continued to gain social media momentum with the highest follower growth.
eValue Rankings of the Top Performing Republican Candidates on Facebook and Twitter:
“With twelve months until the 2016 U.S. presidential elections, the debates continue to be a platform for candidates to speak about their position on important topics and issues that affect the American public,” said Bryan Segal, CEO at Engagement Labs. “Social media is a massive avenue for these candidates to further define their positions and connect on a deeper level with potential voters.”
Cruz led the night and came out on top with the highest eValue score. The Texan Senator also had the highest Engagement score and gained the highest number of likes and shares per 1,000 fans, further demonstrating his engaged audience. Carson continued to gain momentum on his Facebook channel with an eValue score of 95.67. He also had the top liked post out of all candidates with an image of himself and his granddaughter having ‘pre- debate time’ which garnered more than 171,300 likes. Carson continued to humanize himself though social media and thus further connect with voters.
On Twitter, Trump maintained his dominance with an eValue score of 89.89, along with the top Engagement and Impact scores. Again, Carson came in second place with an eValue score of 76.5 and Jeb Bush took the third spot with a score of 73.61. Marco Rubio had the highest Responsiveness score however his content had a lack of engagement from his followers which brought down his overall eValue score, despite a high Impact score.
Rankings of Highest Follower Growth for Republican Candidates on Facebook and Twitter Based on the November 10th, 2015 Debate:
“Follower growth is a hot topic surrounding this election and we continue to see growth among candidate’s social media channels with each debate. For example, Carson’s impressive follower growth throughout each debate is massively expanding the footprint of his social channels and thus his message. He also managed to overtake Trump for highest number of followers on Facebook. Carson led the charge increasing his following by a substantial 72,949 followers on Facebook and 14,313 followers on Twitter,” noted Segal.
About Engagement Labs
Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness.
Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation.