Trump Continues to Dominate on Social Media
Engagement Labs Ranks the Top Performing Candidates on Social Media During the Republican Debate
TORONTO, Ontario — December 16, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ score, today released rankings of the top performing U.S. Republican Presidential candidates on Facebook and Twitter during the Republican debate which took place on December 15, 2015.
Leading up to the debate, Donald Trump was the frontrunner on both Facebook and Twitter with the highest eValue scores and continued his social media dominance following the December 15 debate.
eValue Rankings of the Top Performing Republican Candidates on Facebook and Twitter:
“Social media continues to be a prominent platform for all the presidential candidates to leverage during the race. Trump received a lot of media attention recently and continued to maintain his social media presence with the highest eValue scores of all the candidates on both Twitter and Facebook,” said Bryan Segal, CEO at Engagement Labs.
Rankings of Highest Follower Growth for Republican Candidates on Facebook and Twitter Based on the December 15, 2015 Debate:
When looking at the candidate’s performance on Facebook, Trump had the highest eValue score with Ben Carson and Ted Cruz ranking a close second and third, respectively. Trump also led with the highest Engagement and Impact scores, receiving upwards of 90,000 likes on his most engaged Facebook post. However Chris Christie managed to garner the highest Responsiveness score on the channel. Although Trump had the highest Engagement score, Cruz was close behind with the second highest Engagement score and the second highest active user base.
On Twitter, Trump continued to lead with the highest eValue score, followed by Ted Cruz who received the highest active user base and Responsiveness score. Following close behind was Rand Paul in third place.
According to Engagement Labs’ data, Trump received the most number of followers on both channels among the Republican candidates with 6,969 increase on Facebook and 2,031 on Twitter. On the other hand, Carson, who has the highest number of fans on Facebook, gained the second highest number of followers with 4,310. On Twitter, Cruz gained the second highest with 1,480 new followers. However, it was Democratic Party candidate Bernie Sanders who garnered the highest number of fan growth on both channels with 10,226 on Facebook and 10,762 on Twitter.
“It is interesting to see how powerful social media is and how it is being used as a tool for the opposing party to leverage during these debates to build up their political agendas, as well as social presence. As we saw with yesterday's debate, Bernie Sanders leveraged Facebook, and particularly Twitter, during the debate to call out topics and issues that were not discussed by Republicans, such as racial justice, income equality and making college affordable, which ultimately lead to him receiving the highest number of new followers on both social channels,” noted Segal.
About Engagement Labs
Engagement Labs (TSXV:EL) offers intelligent Total SocialTM data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness.
Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation.