The Real Value of an Influencer: Keller Fay Group, an Engagement Labs Company, Secures Contract to Produce Innovative Research Study for Leading Influencer Engagement Company
TORONTO, ON. – Oct 8, 2015 – Keller Fay Group, creator of Talk Track® and an Engagement Labs (TSX VENTURE: EL) company, secured a major contract with a leading influencer engagement company to conduct a comprehensive research mandate. Using proprietary analytics technology and intelligence, the research will lay the foundation for the development of a unique scoring system to measure the value of product influencers.
The research mandate as a whole will look to understand the value product influencers have on a consumer’s purchasing cycle and how this data can be leveraged to positively impact a brand’s sales and revenue.
With an innovative approach to the quantification of social influence, Keller Fay will team up with a top level academic from a leading U.S. business school. The research will create a social value score that will quantify the value of advice and recommendations from the client’s membership base of product experts and influencers, relative to non-experts. Research will provide insights into two key dimensions as it relates to earned social media: how influential their members are compared to non-members, and why their membership base of experts is more influential.
“Social influence is redefining the consumer and brand power dynamic and with that, word of mouth peer recommendations have gained significant weight in the consumer purchasing cycle. Recommendations from influencers are more key than ever, but brands want proof that their conversations drive sales, and that’s what our research will provide — hard metrics about the ways in which influencer recommendations translate to sales and revenue,” said Ed Keller, President at Engagement Labs and CEO at Keller Fay.
“Through this comprehensive research we will provide our client with a powerful new metric and related insights into the value of word of mouth influence among their network, in both professional and personal situations. We are proud to be selected for this important study, continuing to build on our expertise in influencer research and analytics,” said Keller.
About Engagement Labs
Engagement Labs (TSX VENTURE: EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness.
Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation.
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