The Hunger Games, The Peanuts Movie and Creed Deliver Big on Social Media and at the Box Office
Engagement Labs Ranks the Social Media Performance of the 2015 November U.S. Movie Releases
TORONTO, ON – December 8, 2015 – Technology and data company, Engagement Labs (TSXV:EL), creator of the eValue™ score, today released rankings for the top U.S. wide movie releases for November 2015 on Facebook, Twitter and Instagram.
Top Five November 2015 U.S. Wide-Released Movies on Facebook, Twitter and Instagram
“The lead-up to the holiday season is an exciting time for the film industry, as studios release some of the biggest blockbusters of the year,” stated Bryan Segal, CEO at Engagement Labs. “With movie-goers turning online to discuss their film options, view trailers and purchase movie tickets, it only makes sense for studios to promote films on social media to create awareness, build hype and drive sales.”
On Facebook, The Peanuts Movie ranked first with the highest overall eValue score as well as the highest Responsiveness and Impact scores. The film also boasted the most active user base of the top five, posting the most during the time period measured which generated the highest number of likes and shares per 1,000 fans. Creed, ranked second, experienced the largest fan growth of 227,700, out of the top five movies in the timeframe measured.
The Hunger Games: Mockingjay - Part 2 dominated Twitter with a first place ranking for its overall eValue score and the highest Engagement and Impact scores. With the highest follower growth of 29,876, the film also posted the most frequently, which created online buzz and excitement for its premiere on November 20th. Again, Creed ranked second on Twitter and had the most active user base among the group, however its low Responsiveness Score brought down its overall eValue ranking. The Peanuts Movie placed third in the rankings with the highest Responsiveness score among the top five movies.
On Instagram, The Hunger Games: Mockingjay – Part 2 received the same results as it did on Twitter and topped the list with an impressive overall eValue score and the highest Engagement and Impact scores. During the time frame measured, the film successfully leveraged the visual platform with 236 posts from the page administrator. Posts included images of the cast during filming and red carpet premieres, which enabled its followers to be extremely engaged and active with the brand. Despite having a much smaller following than The Hunger Games: Mockingjay – Part 2, The Peanuts Movie posted content that successfully resonated with its online fans and generated the same Engagement scores as The Hunger Games: Mockingjay – Part 2.
“With The Hunger Games bringing in more than $100 million at the box office in its opening weekend, it is a prime example of how successfully building online anticipation through social media content can translate into financial success,” continued Segal. “The Peanuts Movie and Creed also generated hefty profits during opening weekend, demonstrating its social media marketing strategies paying off in great returns.”
On the other hand, Spectre, ranked fourth on both Facebook and Twitter. The movie premiered earlier in the month of November and following the premiere the brand posted much less frequently on social media channels. As the film continued its run in theatres, Engagement Labs found its eValue scores decrease due to less social media content and engagement.
About Engagement Labs
Engagement Labs (TSXV:EL) offers intelligent Total SocialTM data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness.
Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 - an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation via TalkTrack ®; independent research finds offline conversation is a significant driver of sales with twice the impact of online conversation.
Engagement Labs maintains offices in Toronto ON, Montreal QC, London UK and New Brunswick NJ.
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