Senior Marketing & Advertising Research Executive, Chris Greenfield, joins Engagement Labs

Published by Engagement Labs on October 29, 2014

Senior Marketing & Advertising Research Executive, Chris Greenfield, joins Engagement Labs

TORONTO, Ontario – October 29, 2014 – Engagement Labs  (TSX: V-EL), creator of evalue™, the Global Standard for Social Scoring and the leading social media analytics platform, is proud to announce the addition of Chris Greenfield, leading our Strategic Partnerships & Client Acquisitions, helping to provide insight and communicate the worth of evalue™ to top brands around the world.

Greenfield brings over 20 years of experience in driving business growth and innovation. As the former President of Ipsos ASI, one of the largest providers of advertising research in the world, he brings vast expertise in strategic partnerships and marketing research technology. In addition, Greenfield has lead TribalDDB and Fuel Industries, two global leaders in the digital space.  Greenfield started his career in management roles at consumer product giants Procter & Gamble, and Unilever. He holds an MBA in International Marketing from the University of Bradford and a number of global/regional practice designations.

“We are delighted to have Chris’s innovative business and strategic partnership expertise join Engagement Labs. We are certain he will bring evalue™ to new levels of growth and help us partner with global leaders in the digital space”, said Engagement Labs CEO Paul Allard.

Greenfield added: “We have a great opportunity here to bring forward a truly creditable global measurement standard which has previously eluded the market. I look forward to being part of this great organization as we help lead clients out of the uncertainty and confusion that is today’s social spaces.”

About Engagement Labs

Engagement Labs’ patented evalue™ Score is the Global Standard for Social Scoring. evalue™ analytics Pro, an enterprise grade social media analytics platform, scores brands between 1-100. evalue™ measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and KPI’s, among them: engagement, responsiveness and impact, benchmarked against 75,000+ other brands.

Engagement Labs (TSX: V-EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the evalue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measuring that of their competitors, across major social networks Facebook, Twitter and YouTube. Engagement Labs maintains offices in Montreal, Toronto and Paris.

https://www.engagementlabs.com / http://www.evalueanalytics.com

For media inquiries or interview requests please contact:

Jordan Stotland
Engagement Labs Inc.
Jordan.Stotland@engagementlabs.com
Office: 1 514 317 6448, ext. 106

Paul Allard
Engagement Labs Inc.
Paul.Allard@engagementlabs.com
Office: 1 514 317 6448, ext. 106