Scotiabank and Banco Santander Make Up the Top Mexican Retail Banks on Social Media
Engagement Labs Identifies Top Retail Bank Institutions in Mexico on Facebook and Twitter
TORONTO, Ontario – April 16, 2015 – Technology and data company, Engagement Labs, creator of the eValue™ score, today released the top five retail banks in Mexico based on their social media performance on Facebook and Twitter during the last month.
According to the eValue data, the top five retail banks in Mexico are:
“The Mexican population is among the most active on social media and the country’s banks are capitalizing on this reality by making real efforts to attract their clients on the platform of their choosing,” said Bryan Segal, CEO of Engagement Labs. “Whether it is Facebook, Twitter, YouTube or other social platforms, the banks are there. However, according to our eValue tool, some banks are more successful than others at engaging their clients and prospects by using these channels as a form of communication.”
According to Engagement Labs’ eValue data, the top ranking banks were very active in promoting their products on their social channels. The platforms also offer great opportunities for banks to show off their customer service commitment and recruit new clients through different promotions, such as Scotiabank’s double-points rewards for those using their credit cards while on holiday.
The eValue tool allows for a more in depth social media analysis by measuring brands’ performance on multiple metrics. One of the measurements examined more closely was Engagement. Engagement is defined by how well the brands’ social media channel’s audience engages with the brands content. The following chart ranks the Mexican banks in terms of the Engagement metric.
Scotiabank lead the pack with the highest Engagement score. The Company has enticing content that their audience responds to. Scotiabank frequently posts pictures from their various sponsorships of local events with a financial focus. For example, they posted several photos promoting #OldiesButGoodies, a pre-owned car financing event.1
Segal continued, “By measuring the companies’ performances, we found that some of the banks that have a higher score on one platform, do not rank on the other. For example, it is quite insightful to see Banco Inbursa, ranked first on Twitter, does not rank at all on Facebook. This could indicate that Banco Inbursa focused its resources and attention on reaching customers via Twitter.”
About Engagement Labs
Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands.
The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.
Engagement Labs (TSX V.EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter and YouTube. Engagement Labs maintains offices in Montreal, Toronto and Paris. www.engagementlabs.com / www.eValueanalytics.com
For media inquiries please contact:
Director, Engagement Labs Mexico
55 5687 8811
Lic. Angel Tizoc Aguilar
0455 2270 6584