Major Global Retailer Selects Engagement Labs to Measure Word of Mouth Conversation
Engagement Labs Will Measure On and Offline Conversations to Support Marketing Decisions for Major Global Retailer
TORONTO, Ontario – March 1, 2016 – A major global retailer has selected the Keller Fay Group, an Engagement Labs (TSXV:EL) company, to measure and help determine how to drive consumer word of mouth conversations. The global retailer has signed on as a new client for an annual TalkTrack® data and technology subscription.
Using TalkTrack, the leading measurement source of word of mouth conversations, the Keller Fay Group will deliver ongoing tracking about the totality of word of mouth conversations happening both online and offline in the retail sector. Analysis will focus on the conversational volume, quality (positive or negative) and the dynamics that drive word of mouth conversation about the company and the retail industry as a whole.
“The power of word of mouth and social media in the retail industry is paramount to driving sales. As a net new client, we are thrilled to work with this large global retailer to leverage word of mouth data to provide greater insight about their consumers and how to tap into the power of word of mouth. As 90 percent of brand-related conversations take place offline, it’s imperative that retailers have an understanding of the conversations taking place within their industry and leverage this research to determine marketing tactics and strategies that will maximize word of mouth conversation and in turn generate sales and increase ROI,” said Bryan Segal, CEO at Engagement Labs.
About Engagement Labs
Engagement Labs offers intelligent Total SocialTM data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness.
Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation.
Engagement Labs maintains offices in Toronto ON, Montreal QC, London UK and New Brunswick NJ.
For media inquiries please contact:
Marketing Director – Engagement Labs
647-776-4100 ex 214