GODIVA Is The Most Loved On Social Media This Valentines Day
Engagement Labs Ranks the Top 10 Performing Chocolate brands on Social Media on Valentine’s Day
TORONTO, Ontario – February 17, 2015– Valentine’s Day is not just a day of love, it’s a major consumer-spending holiday and one of the most important moments of the year for the world’s top confectionary companies. For these companies, Valentines Day is a Chocolate War.
Companies like Hershey’s, Cadbury and Nestlé are spending time, resources, and efforts to engage directly with their audience on social platforms such as Facebook, Twitter and YouTube during the day of love.
Technology and data Company, Engagement Labs, creator of the eValue™ score, today released a ranking of the Top 10 performing confectionery brands during Valentine’s Day on Facebook and Twitter.
According to eValue data, which measures Engagement, Impact and Responsiveness, of the top confectionery brands’ social media marketing activity on February 4 - 14, 2015, the rankings are:
“Valentine’s Day has become a social media battle between the confectionery brands. Ghirardelli Chocolate Company took the time to plan a Facebook campaign leading up to Valentines that was focused on both the person giving the present and the one receiving it. They really took the time to understand what their audience wanted and created engaging content to meet their chocolate craving,” said Bryan Segal, Chief Executive Officer of Engagement Labs. “
“Our team looked at how GODIVA leveraged their sweepstakes by using the hashtag #GODIVAWinSweeps to encourage their followers to share the tweet to be eligible to win,” continued Mr. Segal. “GODIVA doesn’t just step it up for Valentine’s Day, it develops sustained campaigns to engage chocolate lovers all year long and to keep them coming back for more.”
eValue™ is the global benchmark for social media scoring, leveraging more than 300 conventional social media metrics to provide a single comprehensive and benchmarked score for marketers, advertisers and broadcasters across the globe. The tool’s three key metrics are Engagement, Impact and Responsiveness, benchmarked against 75,000+ handpicked verified brands.
About Engagement Labs
Engagement Labs' eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 1-100. eValue measures brands' social media and digital marketing efforts. It's composed of a series of metrics and KPIs, among them: Engagement, Responsiveness and Impact, benchmarked against 75,000+ handpicked and verified brands.
Engagement Labs (TSX V:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter and YouTube. Engagement Labs maintains offices in Montreal, Toronto and Paris. www.engagementlabs.com / www.eValueanalytics.com
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