Global Data From eValue Analytics Reveals Consumers Diverse Interests in Advertiser Brands on Social Networks

Published by Engagement Labs on January 6, 2015

Pillsbury ranks #1 in the United States, Harley Davidson for India, Cinepolis for Mexico, First Choice for UK and Audi for Germany highlighting diverse consumer interests based on geographical locations.

Overall the Automobile category is most dominant Advertiser category across all 9 countries, ranking multiple times in the top 20 brands for each country.

TORONTO, ONTARIO – Jan. 6, 2015 – Engagement Labs (TSX VENTURE:EL), the data-based communications company and creator of eValue™, the global benchmark for social scoring, today released its “Global Data” showcasing the top eValue rankings for 9 countries including The United States, India, Mexico, The United Kingdom, Germany, France, Canada, Brazil and Australia.

#1 eValue™ Score by Country – Advertiser Brands

scrn1

The eValue score brings more than 300 conventional social media metrics together to provide a single comprehensive and benchmarked score for marketers across the globe.

The diversity of Advertiser brands with top ranking eValue scores proves that no matter where you are in the world, as an Advertiser, your social strategy needs to be filled with engaging content, delivering relevant and timely responsiveness, and creating impact with your consumers, allowing you to gain incredible momentum on social media.

“The top ranking brands across the globe have all recognized that engagement is a key component to performing well on social networks. Content that generates activity travels across communities and carries the brand message further, often with individual consumers adding flavor with their own personal messages.” said Eli Singer, CMO of Engagement Labs.

Retail and Automotive Categories Ranked highly across countries

scrn2

Looking more broadly at the Top 20 ranking of each country, auto brands were the most popular. Globally all top ranked automotive companies over-index on the Impact metric, showing that their content is being shared widely across the social channel. Volkswagen Mexico extraordinarily had four times the administrator activity than any other automotive manufacturer. Jaguar US had the highest fan growth year over the year and Audi Germany had the highest active user base.

“The Automobile category is a leading industry that has excelled in using social. Their ability to extend brand awareness, execute impactful content creation that resonates with their audiences and build excellent trust with their consumers is unparalleled. This data shows that although Advertising brands around the globe are different and per country strategies are imperative, there are some definite winning strategies that world leading brands are taking to score with their consumers on social media” said Bryan Segal CEO of Engagement Labs.

As we head into 2015 Social Media will continue to expand and grow in significance with consumers. Consumers continue to evolve their influence sphere, and traditional advertising is one avenue to reach prospective consumers, but social media delivers a unique experience that allows for unparalleled one to one consumer interaction.

About Engagement Labs

Engagement Labs’ patented eValue™ Score is the Global Standard for Social Scoring. eValue analytics Pro, an enterprise grade social media analytics platform, scores brands between 1-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and KPI’s, among them: Engagement, Responsiveness and Impact, benchmarked against 75,000+ handpicked verified brands.

Engagement Labs (TSX VENTURE:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measuring that of their competitors, across major social networks Facebook, Twitter and YouTube. Engagement Labs maintains offices in Montreal, Toronto and Paris. www.engagementlabs.com / www.eValueanalytics.com

FOR FURTHER INFORMATION PLEASE CONTACT:

Eli Singer
CMO + CSO
(416) 566 2322
eli.singer@engagementlabs.com

Sasha Bricel
Account Executive
(647) 981 7397
sasha.bricel@engagementlabs.com