Engagement Labs welcomes the new year with three client wins – TransCanada Corporation, Kubota Canada and Cineplex
TORONTO, Ontario – February 4th– 2015 is off to a promising start for data-based analytics company Engagement Labs.
Engagement Labs renewed a contract with TransCanada Corporation for a 2015 social media measurement and conversation topic scanning. The contract value is a 279% increase over 2014. As a major North American energy company, they are using the eValue analytics to draw insights from relevant conversations on social media, which will ultimately inform their communication strategy moving forward.
Engagement Labs is executing their second online film for Kubota Canada, one of the country’s leading tractor and heavy equipment manufacturers. This comes on the heels of a fall YouTube campaign that was adapted for television broadcast during the Grey Cup. Using Engagement Labs’ eValue analytics and eListen tools help to drive industry leading creative.
“Our foray into digital marketing has been a resounding success so far, and we owe it to the expertise of the creative and analytics teams at Engagement Labs,” said Jill Kleovoulos, Marketing Specialist, Kubota Canada.
Along with these recent successes, Engagement Labs is continuing a collaboration with Cineplex. In 2014, the agency was tapped to develop a transformational social media strategy for the brand. In 2015, Engagement Labs will guide the roll out of the strategy.
With Engagement Labs’ robust social media measurement tool, eValue, companies partnered with them will be able to track their social performance in real time.
“We are excited to continue our work with TransCanada, Kubota and Cineplex. Leveraging our social media eValue technology to help improve our customers social media marketing is our passion. These client engagements and increase in business is the start of lots of positive momentum that we expect with our growing clientele.” said Bryan Segal, CEO of Engagement Labs.
About Engagement Labs
Engagement Labs’ patented eValue™ Score is the Global Standard for Social Scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 1-100. eValue measures brands’ social media and digital marketing efforts, and is composed of a series of metrics and KPIs, including: Engagement, Responsiveness and Impact, benchmarked against 75,000+ handpicked and verified brands.
Engagement Labs (TSX VENTURE:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter and YouTube. Engagement Labs maintains offices in Montreal, Toronto and Paris. www.engagementlabs.com / www.eValueanalytics.com
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