Engagement Labs Signs New TotalSocial Contract with Leading Cable Network

Published by Engagement Labs on May 24, 2017

Multi-Year Contract is Valued at CAD $987,900


Montreal, QC – (May 24, 2017) – Engagement Labs (TSX VENTURE: EL) announced that it has secured a new multi-year contract with a top U.S. cable network to utilize TotalSocial®, its proprietary data and analytics solution. The total value of the contract is CAD $329,300 per year for three years.

TotalSocial will provide the client with a comprehensive and continuous view of consumer conversations about its brands as well as sponsor brands, tracking both online and offline conversation. Further, TotalSocial will enable the cable network to monitor and report to advertisers on the extent and nature of viewer conversations about their brands stimulated by out of home (OOH) viewing, which is a growing area of interest to many media owners as consumers vary the time and manner in which they consume media.

“Media is one of the top TotalSocial categories, as consumers engage actively in both real world and social media conversations about the various media choices they enjoy and recommend to others,” said Ed Keller, CEO of Engagement Labs. “Advertisers want to invest to reach media audiences that are social to tap into the multiplier effect it can have on their ads. With a TotalSocial perspective, this client will have a comprehensive picture of all the conversations taking place about their content and how to retain and grow an engaged audience. It will also enable them to provide additional value to their sponsors with enhanced metrics that prove engagement.”

The patent pending TotalSocial measurement solution is the first ever system that combines in-depth social listening data with comprehensive offline conversation measurement into a single score. To learn more visit www.engagementlabs.com / www.totalsocial.com.

About Engagement Labs
Engagement Labs (TSX VENTURE: EL) is the world’s first TotalSocial® company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the social impact of conversations happening around a brand and industry — both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. Engagement Labs’ TotalSocial measurement solutions provides brands with unique data fueled insights and powerful analytics to understand online and offline social impact and drive business results.

TotalSocial is the first technology that combines in-depth social listening with comprehensive offline conversation measurement to provide marketers with the only means to measure all the consumer conservation that drive their business results. It identifies the differences between the online and offline conversations about their brands and provides diagnostics about ways to improve performance. TotalSocial includes the power of Engagement Lab’s eValue and amplifies it many times over. eValue is a component of TotalSocial estimated to represent 1/8th of the algorithm. In addition, it builds upon and extends the world’s most extensive word of mouth database developed by the Keller Fay Group and acquired in 2015 when Engagement Labs acquired Keller Fay.

Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For media inquiries please contact:
KCSA Strategic Communications,
ktumino@kcsa.com/asingh@kcsa.com,
212-896-1252 / 212-896-1207

Ed Keller, CEO, Engagement Labs Inc.,
ed.keller@engagementlabs.com
732-846-6800