Engagement Labs Signs Annual Agreement with Global Beauty Manufacturer to Deliver Multi-Country Social Measurement Program
Engagement Labs Will Provide a Comprehensive Measurement Solution Combining Social Media Measurement with Word of Mouth Conversations
TORONTO, Ontario – April 8, 2016 – Engagement Labs (TSXV:EL) has secured a major contract with a global beauty manufacturer to deliver an integrated social media and word of mouth (WOM) measurement solution covering five international countries. Delivery will begin in Engagement Labs’ second quarter.
The beauty manufacturer has signed a USD $550,000 annual contract with Engagement Labs to deliver this integrated online and offline brand measurement program. The unique solution will provide a Total Social™ understanding of how the brand is being talked about both online and offline. This data will be used to help the brand optimize its market position by measuring how its marketing efforts are driving consumer conversation in key areas around the world. The client has indicated that the Engagement Labs metrics will be part of the key performance indicators (KPIs) that it will use to measure its marketing performance.
“The beauty industry is highly competitive with new products and brand launches happening frequently. It is critical for brands, both new and long-established, to be culturally relevant with consumers if they want to be dominant in the industry,” said Bryan Segal, CEO at Engagement Labs. “Our new client understands that social influence and word of mouth are key factors in a brand’s success. Understanding social influence requires an in-depth analysis of the effectiveness of owned and earned social media efforts and combining these insights with how the brand is being talked about through word of mouth conversations. In addition the opportunity for a brand to amplify its efforts using online to drive offline conversations and vice versa can be instrumental in driving brand affinity and sales.”
“Already we are seeing brands embrace this new and innovative measurement solution prior to the official launch of Total Social. This being our third customer who is taking advantage of this new offering – a proprietary unique measurement set of tools that allow brands to understand the full depth and breadth of conversations about their brand regardless of whether they are offline or online conversations. Our ability to provide brands with the metrics to measure Total Social performance benchmarked against competitors to ensure they are tapping into the insights from word of mouth conversations to drive sales, is an integral part of our ongoing business strategy,” noted Segal.
About Engagement Labs
Engagement Labs (TSXV:EL) offers intelligent data, analytics and insights for marketers and organizations to track, measure and benchmark the conversations happening around their brand or industry, both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide the data and actionable insight to help guide business decisions and power marketing effectiveness.
eValue™ Analytics is the global benchmarking tool for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media performance. TalkTrack®, from the Keller Fay Group, an Engagement Labs company, is the only data system to measures the totality of word of mouth – both online and offline. Engagement Labs maintains offices in Toronto, New Brunswick NJ, Montreal, and London.
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Marketing Director – Engagement Labs
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