Engagement Labs Selected as one of Canada’s Most Innovative Public Technology Companies by Canadian Innovation Exchange (CIX) and Stockhouse
TORONTO, ON – November 16, 2015 – Technology and data company, Engagement Labs (TSXV:EL), creator of the eValue™ score, has been named one of the Most Innovative Public Companies by the CIX and Stockhouse for its market-leading technology that is changing the way companies and marketers measure social media effectiveness.
Chosen by a selection committee made up of technology experts and investors from across the country, Engagement Labs will be presenting at CIX Public Investor Day on Wednesday, November 18, 2015. The Company will showcase its innovative data technology that delivers analytics and insights to top brands, agencies and publishers that enables them to more effectively allocate their social media spend and resources and leverage this growing marketing channel.
“We are honored to be selected by the CIX and Stockhouse for our innovation and leadership position in social media data analytics and activations,” said Bryan Segal, CEO at Engagement Labs. “Through the acquisition this summer of the Keller Fay Group, the industry leading word of mouth market research company, Engagement Labs will continue to expand our technology and further develop our analytics tools into a ‘Total Social’ measurement solution for companies to harness the power of conversations both online and offline. This is an exciting chapter, as we continue to expand and support clients around the globe.”
About Engagement Labs:
Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness.
Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 - an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation.
For media inquiries please contact:
Marketing Director – Engagement Labs
(o) 647-776-4100 ext 214