Engagement Labs Secures a Contract with Leading US Investment Firm to Conduct Data Driven Study on Brand Advocacy
TORONTO, ON. – October 15, 2015 – Engagement Labs (TSXV:EL) and Keller Fay Group, an Engagement Labs company and creator of TalkTrack®, has secured a first-time contract on behalf of a leading U.S. investment services firm, with more than 300 branches across the country and 1.5 million customers. The contract enlists Keller Fay to conduct a research mandate on data-driven practices to identify, delineate and activate brand advocacy.
“With our proprietary tools and technology, we will provide our client with new insights into the size and scope of their brand advocates, and a blue print for how best to drive advocacy,” said Ed Keller, President at Engagement Labs and CEO at Keller Fay.
Research demonstrates that consumer conversation is a huge driver of sales and revenue. In fact, it is responsible for 6 billion dollars of consumer spending. Two-thirds of this sales impact comes from offline conversation, while a third comes from all the various sources of online word of mouth. With word of mouth conversation playing such a massive role in driving consumer behavior, brand marketers are seeking to have a richer understanding of the process of brand advocacy, and the customers they can tap to drive their business forward via earned media recommendation.
“Brand advocates are those who speak positively about your brand or product to help drive word of mouth conversation. It’s becoming increasingly important for brands to understand who their brand advocates are and how they can leverage their advocacy to create positive business outcomes,” noted Keller.
About Engagement Labs
Engagement Labs (TSX VENTURE: EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness.
Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation.
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