Engagement Labs Releases TotalSocial® Ranking of Top Financial Services Brands
Fidelity Retains Top Position and American Express Edges into the Number Two Spot, According to Analysis of Online and Offline Conversations
NEW YORK, NY (July 12, 2018) – Engagement Labs (TSXV: EL) (OTCQB: ELBSF), an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business, today released its TotalSocial® ranking of the top financial services brands in the U.S. based on social influence.
The analysis is unique in that it combines offline and online consumer conversations and is based on Engagement Labs’ proprietary TotalSocial data and analytics, which continuously measures the most important drivers of brand performance in both face-to-face (offline) and social media (online) conversations. The brands in the top ten have earned the highest TotalSocial scores in the category for the last six months, compared to the Company’s previous ranking in September 2017.
Higher offline volume, which is a measure of how frequently consumers mention a brand in face-to-face conversations, lifted Edward Jones into the top 10, according to Engagement Labs’ report. Likewise, stronger offline volume propelled TD Ameritrade’s rise to the number 10 spot from number 12. However, it was not the only driver. The firm also experienced a large increase in offline brand sharing.
“We see the impact of marketing and business decisions on the movements in the rankings for this period,” said Ed Keller, CEO of Engagement Labs. “Each of the companies that moved upward benefited from corporate actions and marketing sponsorships, which enabled them to earn sustained press coverage and motivated consumers to talk about the brands.”
Strong offline influence, which demonstrates that a more influential group of consumers are talking about the brand in face-to-face conversations, was the biggest force behind Edward Jones’ four-spot jump to seventh place. It also saw improved offline volume and offline brand sharing, which measures the number of consumers talking about a brand’s marketing campaigns in face-to-face conversations. The financial advisory firm has experienced steady growth, recently moving up 27 spots on the Fortune 500 list. In addition, the company was named a "Best Workplace in Financial Services & Insurance" by Fortune in 2018. These accolades contributed to its rise in the rankings.
Meanwhile, American Express’ continued high performance in offline influence and offline brand sharing helped it rise into the number-two spot. The financial giant’s new merchant-focused business model has enabled it to grow—as the company has slashed fees in an effort to attract more merchants to its payment platform. As a result, American Express is poised to become the second-largest card-processing company in the U.S., behind Visa.
To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: firstname.lastname@example.org.
About Engagement Labs
Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.
TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.
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