Engagement Labs Partners with TrendSpottr to Add Predictive Trend Intelligence to the eValue Analytics Platform
Providing marketers with a fully customized social media dashboard to gain actionable insights to supercharge a brand’s social media performance
TORONTO, ON – August 10, 2015 – Engagement Labs (TSXV:EL), today announced a new partnership with TrendSpottr, a predictive trend intelligence platform that predicts emerging trends, viral content and key influencers for any topic in real-time.
Engagement Labs will integrate TrendSpottr data into the eValue Analytics™ platform, creating a competitive scoring system combining social media measurement and predictive data. This new, integrated product offering will make it easier for marketers to identify advancing trends and influencers at the onset, providing them with a new way of gaining insights to create social media content.
“We are excited to join forces with Engagement Labs to provide brands, marketers and agencies with a robust and integrated tool to measure and advance their social media strategy and performance,” said Mark Zohar, CEO of TrendSpottr. “The combination of TrendSpottr’s predictive trend intelligence and Engagement Labs’ eValue Analytics, which will also be available across TrendSpottr’s suite of products, will give marketers greater insights into advancing trends to meet the needs of today’s competitive marketplace. Knowing what will be a trending topic or hashtag will allow marketers to get ahead of competitors and create content based on real insights, not just indices.”
Engagement Labs’ eValue score is the global benchmark for social media scoring, measuring a brand’s social media and digital marketing efforts, providing them with a score between 0-100. Combined with TrendSpottr’s predictive data, this platform will allow brands to stay on the pulse of what’s happening within their industry. Being more responsive within the social media landscape and building content focused around what is going to happen allows brands to broaden reach and expand their community to drive engagement and impact
“Content that is better targeted to your audience will increase engagement and shares, allowing brands to increase their social media presence and stay ahead of the competition,” said Bryan Segal, CEO at Engagement Labs. “Expanding our client offerings by introducing predictive intelligence with TrendSpottr is in line with our company strategy of providing marketers and brands with the tools, data and insights they need to measure their social media effectiveness and inform strategy.”
About Engagement Labs
Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands.
The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.
Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue Analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and New Brunswick, New Jersey. www.engagementlabs.com / www.evaluesuite.com
TrendSpottr is a predictive trend intelligence platform that predicts emerging trends, viral content and key influencers for any topic in real-time. TrendSpottr’s technology and products detect accelerating trends with high viral potential and market impact from Twitter and other sources hours or days before they have become “popular” and reached mainstream awareness. TrendSpottr helps Fortune 1000 companies, digital and PR agencies, and marketers to optimize their content marketing, social engagement and paid media initiatives. Find out more at: http://www.trendspottr.com
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