Engagement Labs Launches Predictive Analytics Module for TotalSocial® Linking Consumer Conversations to Sales
Brand Marketers Can Now Identify the Social Media and Word of Mouth Metrics that Matter Most to Drive Sales with TotalSocial Predict
Montreal, QC, (June 20, 2017) — Engagement Labs Inc. (TSX VENTURE:EL) today announced the release of a significant new breakthrough in its TotalSocial® data and analytics solution. The new offering, TotalSocial Predict, enables marketers to identify the precise social influence metrics that matter most to drive sales and other key performance (i.e. driving in-store or online traffic), and identifies specific strategies and tactics that will increase brands’ return on marketing investment.
“Marketers know that consumer conversations and recommendations are the most powerful form of marketing, but until now, it has been a challenge to turn that insight into high-impact marketing strategies and tactics,” said Engagement Labs CEO Ed Keller. “Every brand has a unique ‘social DNA’ which, once revealed, points toward improved marketing ROI and increased consumer sales. This underscores the importance for brands to know exactly what conversational forces, offline and online, will best drive their performance.”
TotalSocial Predict integrates advanced predictive analytics into the Company’s TotalSocial solution, which provides marketers with the ability to continuously measure the most important drivers of brand performance with respect to social media and word of mouth conversations. The release comes after nine months of research and development, as well as beta tests with clients in a diverse range of sectors including consumer electronics, financial services and automotive.
A recently published peer-reviewed article has demonstrated that online and offline conversation performance are largely unrelated and work independently of each other, which underscores the importance for marketers to measure both, as well as use both streams of data in developing marketing programs that are optimized to the strengths of each.
With TotalSocial Predict, Engagement Labs can now pinpoint for its clients exactly how much each metric—from the volume of conversations, to sentiment to content sharing and influencer engagement—drives sales and other key performance indicators, in order to guide them on priorities for improving performance. It also provides clients with a simulator which demonstrates how much performance improvement on each of the individual metrics will lead to enhanced sales, further enabling marketers to focus on the most valuable opportunities.
For more information about the company’s TotalSocial data solution, visit www.engagementlabs.com/totalsocial.
On Wednesday, June 21, 2017, at 2:00pm ET, Engagement Labs will host a webinar entitled “Predictive Conversations” to unveil this new service. To attend, register on the company’s website.
About Engagement Labs
Engagement Labs (TSXV:EL) is the world’s first TotalSocial® company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. The patent pending TotalSocial data solution provides brands with unique insights and powerful analytics to understand online and offline social impact and drive business results. TotalSocial demonstrates to marketers how their online and offline conversation compare and contrast and helps identify areas of competitive opportunity or significant emerging threats. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial was built on the pillars of Engagement Labs’ patented social media measurement tool and the world’s only offline word of mouth tracking system for brands and tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK.
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Ed Keller, CEO, Engagement Labs Inc.,