Engagement Labs’ Keller Fay Group Expands Investment in “Total Social” Measurement, Hires Agency and Media Executive Maggie Fosdick
Fosdick will manage key media and agency accounts, and help the Company further develop their “Total Social” measurement data and analytics tool, which will provide brands with a 360 degree view of how audiences are talking about their brand, both online and offline. Working out of the Keller Fay office in New Brunswick, New Jersey, Fosdick will use her years of experience and knowledge in the industry to expand the reach of the Keller Fay brand.
“Maggie’s experience working with influential brands in the research and analytics industry will be leveraged to stay at the leading edge of social influence analytics and insights to support our clients,” said Ed Keller, President of Engagement Labs and CEO of Keller Fay. “With online and offline conversation metrics becoming more intertwined, Maggie’s skills and experience in the fast moving social media and digital media space will help us enhance and grow our ‘Total Social’ offering.”
Fosdick joins the Company with more than fifteen years of experience in the consumer research and analytics industry. She has worked with leading media agencies and media, including Universal McCann, Zenith Optimedia and Initiative, as well as NBC Universal.
“I am thrilled to join the team at Keller Fay and leverage my experience working with media companies and advertisers to develop and expand the Company’s product set. At a time when the industry is rapidly evolving, innovative research and data solutions like ‘Total Social’ will be incredibly important to guide marketing strategies that connect with consumers and generate results,” said Fosdick.
“Total Social” is the combination of Keller Fay’s TalkTrack data, measuring word of mouth conversations, Engagement Labs’ proprietary eValueTM and other social listening tools, which measures and benchmarks a brand’s social media effectiveness.
About Engagement Labs
Engagement Labs (TSX VENTURE: EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness.
Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation.
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Marketing Director – Engagement Labs
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