Engagement Labs Expands Its Client Services Team
The Company Names Jesse Abrams as Director of Client Services
TORONTO, ON–(- Jun 22, 2015) – Technology and data company, Engagement Labs (TSX VENTURE: EL), creator of eValue Analytics™ and the eValue™ score, today announces the addition of Jesse Abrams as Director of Client Services, working out of the Toronto office.
Abrams comes to Engagement Labs with a diverse background in client services and digital marketing strategy. Spearheading one of the world’s largest CPG companies’ digital business, Abrams continually evolves his understanding of the marketing industry, bringing forth new ideas, opportunities and strategic direction to the campaigns he works on. Based on his previous work with General Mills Canada leading their digital business, Abrams was awarded Marketing Magazine’s “2014 Marketer of the Year.”
“Abrams has a proven track record of ensuring flawless execution and excellence in his work. From integration of all disciplines required for our clients’ business to leading our entire account services team, Abrams will provide pivotal thought leadership in the social and digital landscape to drive business results,” said Bryan Segal, CEO of Engagement Labs.
About Engagement Labs
Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands.
The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.
Engagement Labs (TSX VENTURE: EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com /www.evaluesuite.com
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